What Did The Location War Look Like At SXSW? Like This.

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Right before the SXSW festival in Austin, Texas a couple weeks ago, some of you may have read about SimpleGeo’s awesome location data visualization tool called Vicarious.ly. The site showed location information coming in to SimpleGeo from Austin in realtime, and included elements such as Foursquare check-ins, Gowalla check-ins, geotagged pictures from Flickr, and geotagged tweets from Twitter. It was really interesting to watch in realtime, but it may be even more interesting in hindsight. Luckily, SimpleGeo has released a video to show the data over the span of just about a week (March 11 to March 17).

As you can see, Foursquare and Gowalla clearly dominate the data. This is in line with what we heard in the midst of the so-called “location war” between the two. It’s also kind of fun to watch the early hours of the morning when everyone is clearly asleep, and then watch as the data comes roaring back to life around 8 AM as festival-goers undoubtedly nursed hangovers to head to the convention center.

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