Right before the SXSW festival in Austin, Texas a couple weeks ago, some of you may have read about SimpleGeo’s awesome location data visualization tool called Vicarious.ly. The site showed location information coming in to SimpleGeo from Austin in realtime, and included elements such as Foursquare check-ins, Gowalla check-ins, geotagged pictures from Flickr, and geotagged tweets from Twitter. It was really interesting to watch in realtime, but it may be even more interesting in hindsight. Luckily, SimpleGeo has released a video to show the data over the span of just about a week (March 11 to March 17).
As you can see, Foursquare and Gowalla clearly dominate the data. This is in line with what we heard in the midst of the so-called “location war” between the two. It’s also kind of fun to watch the early hours of the morning when everyone is clearly asleep, and then watch as the data comes roaring back to life around 8 AM as festival-goers undoubtedly nursed hangovers to head to the convention center.
SimpleGeo provides a ready-to-use location infrastructure that makes it easy to ad location-aware features to applications. The company was founded in 2009 by Matt Galligan and Joe Stump and was acquired by Urban Airship in October 2011.
Foursquare is a geographical location based social network that incorporates gaming elements. Users share their location with friends by “checking in” via a smartphone app or by text message. Points are awarded for checking in at various venues. Users can connect their Foursquare accounts to their Twitter and Facebook accounts, which can update when a check in is registered. By checking in a certain number of times, or in different locations, users can collect virtual badges. In addition, users...
Gowalla is a mobile and web service that gives people around the world a new way to communicate and express themselves through the everyday places and extraordinary settings they enjoy. People can capture and share their spot in the world with friends and family, while discovering new places, events and trips as they go. Gowalla offers businesses, campaigns, and organizations the unique opportunity to reward loyalty, reach new consumers, and to create memorable experiences. Based in Austin, Texas, Gowalla was...
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