Startup Wix, which allows users to build flash websites and widgets, has just raised $10 million in Series C funding from Benchmark Capital existing investors Bessemer Venture Partners and Mangrove Capital Partners participating. This round of founding brings Wix’s total funding to $20 million. You can read our initial review of Wix here.
Founded in 2006, Wix provides a simple mechanism for anyone to create Flash-based websites and widgets without losing SEO juice. Users can customize their Wix websites with a drag and drop editing tool and pretty templates, making the site user-friendly for users who may not be tech savvy. The funding will be used for further product development.
The site makes its money from a freemium model where users pay for extra customization and design features. And Wix is partnering with other design and image sites to include compelling features for website building. For example, Wix has partnered with stock image site Fotolia to give users access to the site’s 5 million images. Wix is growing and currently has 3.5 million free users with 400,000 new users joining per month. The site faces competition from Weebly Sprout, Yola, and others.
Here’s an example of a website created using Wix.
Wix has developed a WebTop publishing platform; allowing users to create any kind of web content (web sites, widgets, blogs, myspace layouts) and publish that content anywhere they want. Wix is the only publishing offering that allows users to create stunning flash-based content online that is totally personalized and without the need to code. Wix does this without the need to use complex publishing systems and without being constrained by the limitations of template based solutions. ...
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