Lady Gaga's Viral Videos Pass One Billion Views

Wednesday, March 24th, 2010

Erick Schonfeld is the Editor in Chief of TechCrunch. He oversees the editorial content of the site, helps to program the Disrupt conferences and CrunchUps, produces TCTV shows, and writes daily for the blog. He is also the father of three adorable children. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular... → Learn More

Soulja Boy’s Crank Dat might be the most-watched viral video of all time, with a collective 722 million views, but Lady Gaga just became the first artist to surpass one billion online video views across her three most popular videos: Poker Face (375 million views), Bad Romance (360 million views), and Just Dance (273 million views). Not far behind are the two trailers for the Twilight Saga movies, which have combined views of 984 million.

These numbers come from Visible Measures, which just updated its Hundred Million Views Club of viral videos. It estimates views across all the major video-sharing sites as well as embeds. There are now 65 videos with more than 100 million views, and more than half of them are music videos. Historically, that’s been the case as well.

In addition to Beyonce’s Single Ladies and and Susan Boyle’s famous tear-jerker song on Britain’s version of American Idol, a few actual user-generated videos snuck on the list. They are mostly from the “Kids Do The Darndest Things” category such as Charlie Bit My Finger Again (289 million views) and David After Dentist (113 million views).

Company: Visible Measures
Launch Date: February 13, 2012
Funding: $42.3M

Visible Measures is a provider of independent third party measurement solutions for Internet video publishers and advertisers. Their services help users measure video content consumption and viral distribution.

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Company: YouTube
Website: youtube.com
Launch Date: November 9, 2005
Funding: $11.5M

YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who were all early employees of PayPal. YouTube is the leader in online video, sharing original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips across the Internet through websites, mobile devices, blogs, and email. Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find videos about their hobbies and interests, and discover the quirky...

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