• NileGuide Unveils New Location-Based iPhone App For Travel Recommendations On The Go

    Leena Rao

    Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Tuesday, March 23rd, 2010

    NileGuide, one-stop travel planning site, has launched an new iPhone app, called What’s Next, geared towards travel recommendations. The startup, which lets you create customized trip itineraries is integrating location-based technology with What’s Next to offer personalized, and interactive content and recommendations in the app, which costs $2.99 on the App Store.

    What’s Next aggregates content from over 30 different sources, including Citysearch and the NileGuide website, for 200 destinations. The app is designed for travel spontaneity. Travelers can arrive at a destination, turn on their device, touch the “Near Me” button, and find recommendations for nearby activities, restaurants, nightlife, hotels and more.

    Users can refine these recommendations by filtering with preferences such as “romantic,” “business” or “off the beaten path,” or by searching based on activity type such as museums, spas or golf courses. There is also a filter for hotels and restaurants for “good for business travelers”. Users can also plan trips in advance by touching “Where To” button from the Home screen, choose any destination, and start building an itinerary before they arrive. And the app features much of the guidebook-like content that NileGuide includes on its web site.

    NileGuide also has a free iPhone app that integrates more of the travel itinerary-creation functionality that is included on the startup’s website. While the travel app industry is a competitive space, this new app from NileGuide could be an incredibly useful tool for on-the-go recommendations with a location-based twists. And its reasonably priced given the vast amount of information included in the app. Founded in 2006 and based in San Francisco, NileGuide has received $9.5 million in funding from investors including Draper Richards, KPG Ventures, Austin Ventures, and Tenaya Capital.

    Company: NileGuide
    Website: nileguide.com
    Launch Date: 2006
    Funding: $13M

    NileGuide is a travel planning site that lets you search for hotels, restaurants, and other activities with advanced preference filters and build a free custom guide to more than 100 destinations.

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