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Opera's AdMarvel Partners With PointRoll For iPad Advertising Platform

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Mobile advertising company AdMarvel, fresh off the heels of being acquired by Opera Software for a reported $8 million plus earn-out, has teamed up with Gannett subsidiary PointRoll to launch an advertising platform for Apple’s iPad.

Dubbed the iPad Advertising Platform, the companies aim to combine PointRoll’s rich media technology with AdMarvel’s mobile advertising capabilities.

The launch of the platform is part of a broader partnership between both companies, who will develop cross-platform solutions for ad mediation, campaign management, ad serving and analytics tailored to the latest mobile devices and operating systems.

AdMarvel boasts about its cross-browser, cross-application SDK for developers to build services that include rich media advertising options for iPad, iPhone, iPod touch and other mobile applications including Android and Blackberry. Developers can source from some 60 ad networks from around the globe to deliver geo-targeted ads.

In turn, marketers and ad networks can tap into the platform to manage campaigns, targeting and frequency control and get clear performance metrics.

The iPad Advertising Platform is said to support JavaScript, expandable ad units, animation, interstitials, transparent overlays of content and interaction. The platform also supports in-app advertising units for the promotion of new features or content channels. Finally, the iPad Advertising Platform features click-to-contact, click-to-maps, click-to-app and click-to-video actions.

AdMarvel / PointRoll is far from the only one coming up with solutions for Apple’s iPad – rival Mobclix released its iPad SDK just last week.

And to think Apple has yet to commence shipping the first iPad units to early adopters.

(Source: press release)

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