Google-Backed Life360 Acquires Lost Item Tagging Service Foundog

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Tuesday, March 23rd, 2010

Life360, a startup that looks to help families keep their loved ones (and their identities) safe, has acquired Foundog, a lost item recovery service. Terms of the deal were not disclosed.

Foundog is a tagging service that allows you to track your items via a “eTriever tag.” You simple affix a tag to any item; the tag has a number and instructions for someone who finds the lost item to to go Foundog’s site and register the item. The owner can then track to see if their lost item was registered. IBM, Symantec and HSBC use Foundog’s system in-house.

With the acquisition, all users of Foundog’s recovery tags will gain free access to a white-labeled version of Life360′s online safety and security suite, which includes services that provide identity theft protection, cell phone-based family tracking, emergency child identification, lost item recovery, sex offender monitoring, and an emergency messaging system to reconnect families even when some communication lines are down after a natural disaster.

Life360 just raised $750,000 and won the first Android Developer Challenge (good for a $300,000 award). The startup was also chosen to be part of last summer’s fbFund REV.

Company: Life360
Website: life360.com
Launch Date: 2008
Funding: $9.1M

Part location, part communication, all awesome. Life360 keeps millions of families connected, no matter what chaos life throws their way. With over 28 million registered users, Life360 is the biggest family network on mobile. Available on Android, iPhone and Blackberry. Coming soon: use Life360 to connect with your other major family assets like your home and your car. See where you parked your car,view live video from your webcams, and unlock your doors -all from within the app. Life360 has raised...

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