Just in time for the passing of the U.S. government’s massive health care legislation, NBC is launching a branded iPhone app for one of its key political news shows. NBC’s popular political and public affairs show “Meet the Press with David Gregory” is getting a free iPhone app today, which was created by branded content app developer Zumobi. You can download the app here.
The app features interviews with journalists, political experts and politicians from the show’s weekly roundtable. Consumers can easily share clips via Twitter, access podcasts and send host David Gregory questions directly from the app. The app also features the show’s extra web interviews which are expanded roundtables on the top news of the day.
Boeing as the exclusive sponsor and advertiser of the app. A similar app will be launched for BlackBerry phones in April. Zumobi is actually not paid to develop apps, but actually takes a revenue share of branded content from advertising. Zumobi has also created iPhone apps for other NBC properties, including MSNBC, The Rachel Maddow Show, and The Today Show.
NBC Universal is a media and entertainment company, working in the development, production, and marketing of entertainment, news, and information to a global audience. The company was formed through the combining of NBC and Vivendi Universal Entertainment.
Zumobi is a mobile media company that creates innovative applications which run on next generation smartphones and “Superphones.†These applications provide unique and effective opportunities for business partners to engage and interact with their target audiences.
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