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New packaging concept helps lazy shoppers find fresh produce

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Don’t you hate standing in the supermarket, with all those people standing around you, peering in your cart and passing judgement over your purchases? You can code a beautiful, standards compliant cross-browser compatible website in your sleep, but you’re stymied by which head of lettuce is the freshest. Technology is here to help you, comrade: as time passes, the barcode on the packaging slowly fades.

This is still a design concept, and not actual product packaging yet. One the one hand this seems like a nice idea for the agriculturally challenged population, but on the other hand it seems like a gigantic wasted effort. If you’re really interested in fresh produce, and not just “preservative enhanced” freshness, you should seriously consider community-supported agriculture. I’ve been using Wayward Seed Farms and have been amazed at the flavor of vegetables I thought I knew, as well as being introduced to a whole lot of vegetables I’d never have thought to buy at the supermarket.

Hat tip TreeHugger.

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