Yahoo to exclusively power search, ads for Telefónica España

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Yahoo will power search and related advertising on the ’emocion’ portal of Telefónica España, Spain’s largest operator network, the two companies announced this morning.

The agreement builds on the mobile search partnership with O2 Germany launched in November 2009, as well as the larger agreement announced in October 2007 to provide consumers with Yahoo as the primary search service on Telefónica mobile portals in 15 European and Latin-American countries.

Yahoo’s mobile search service provides Telefónica’s Spanish consumers with news, financial information, weather conditions, Flickr photos, to websites, integrated information from Wikipedia and Yahoo! Answers, and more.

In addition, Yahoo has agreed to display ringtones, wallpapers, games, and other content from the emocion portal within the search results. Finally, Telefónica España and Yahoo will include sponsored search listings within the emocion portal.

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