Motally Nabs Nielsen Exec John Forese To Lead Mobile Analytics Startup

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Thursday, March 18th, 2010

Mobile analytics startup Motally is bringing in a seasoned analytics executive, John Forese, as the startup’s new CEO. Forese was previously Nielsen Mobile’s Senior Vice President of Product Management. Additionally former Google Vice President of Product Development, Doug Garland, has joined Motally’s board of directors.

Prior to his tenure at Nielsen Mobile, Forese was a senior vice president at mobile metrics and research company Telephia where he led overall product strategy and had P&L responsibility across the company’s product lines. Telephia was eventually acquired by Nielsen in 2007. Forese also worked at several telecom and technology based start-ups, including Flashpoint Technologies, Netro and Pacific Bell Mobile Systems.

In addition to their new CEO, Motally has also elected Doug Garland to its board. Prior to joining Google, Doug was an executive in residence at the venture capital firm Kleiner, Perkins, Caufield & Byers. Earlier, he was a senior vice president at Yahoo!, where he led the launch of the broadband access business and the company’s mobile efforts.

Motally has been expanding and innovating at a rapid pace over the past several months. The startup just launched an analytics platform for mobile game developers, rolled out an extension of their mobile analytics to include content developed on Apple’s iPad and released a flexible API.

Currently, Motally supports analytics for applications on the iPhone, Android, and BlackBerry platforms as well as the mobile web. For a young startup, Motally has seen significant traction as a mobile analytics provider. Backed by renown investor Ron Conway, Motally’s clients include Twitter, Yelp, Fandango and Verizon.

Company: Motally
Website: motally.com
Funding: $750k

Motally provides mobile analytics such as user tracking and reporting. The hosted service is built specifically for mobile and offers tracking mechanisms that are designed for mobile devices, apps, and platforms. The service has more than 10K devices and more than 10K carrier IP address range blocks in the database. The integration is easy and takes only a few minutes. Motally users can get daily reports, web-based dynamic reports and user statistics such as unique...

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