Mobile social network MocoSpace now has a count of 11 million members, with 500,000 members forming new friendships every day on MocoSpace. The startup’s mobile only social network targets users who have non-smartphones that have simpler interfaces.
MocoSpace, which launched in 2006, makes money with its virtual currency and through advertising and mainly reaches the 18 to 34 age demographic. The site claims to generate 3 billion pages per month, with users mobile users accessing the site over 5 times per day on average. The site is also generating interest from musicians using the site to share their music, with over 200 artists submitting music on MocoSpace every day. Though not nearly as popular as Facebook or MySpace. MocoSpace is now one of the largest mobile-only social networks.
The startup prides itself on its users mainly being non-techies who don’t own an iPhone, Android or BlackBerry device. MocoSpace also claims to have a diverse user base; 1/3 of their user base is Hispanic and 1/3 is African-American. We recently published some surprising stats about the breakup habits of MocoSpace users.