The New York Times Partners With Fwix To License Realtime Hyperlocal News Stream

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Fwix, a startup that offers a stream of local news that’s updated in real-time, has landed a deal with The New York Times Company to use Fwix’s hyper-local news wire across The New York Times Company’s Regional Media Group’s 15 newspapers, as well as other business units such as Boston.com and NYTimes.com.

Fwix, which launched its realtime API a few weeks ago, aggregates news articles and blog posts that are relevant to a certain region (the site now features support for over 80 cities in the United States and Canada). To do this, the Fwix team selects news sources and blogs that it thinks are related to each city, and also uses automated algorithms to determine when other content might also be relevant. Fwix has also recently tweaked its algorithm and offerings to include “nearby” local content features. So content on Fwix displays relationships between both topics and nearby location. For example, after reading a story about a robbery that took place in the Mission district of San Francisco, you’ll be able to find any other crime and or stories about the Mission neighborhood.

While its still unknown how Fwix will be implemented across all of the New York Times’ properties, the startup’s local news content is already being used in the publishing company’s Northern California newspaper, the Santa Rosa Press-Democrat. In the “YourTown” section, the Fwix feed is set to a current location and feeds realtime news about the San Francisco Bay area. However in some instances, the Fwix news feed might show the reader his or her own local news by autodetect location via an IP address (say, at a global-reaching site like http://www.nytimes.com).

There is a revenue agreement with The New York Times Company, says Fwix founder and CEO Darian Shirazi, but he declined to reveal the exact amount involved in the deal. And the deal is not exclusive, so Fwix can be incorporated on other news sites as well. Fwix’s local news stream has also been integrated on integrated on WeatherUnderground.com and UPI.com. And the startup also launched the Fwix News Publisher app on Facebook, which lets any Facebook Page add local news of any variety of subjects (business, sports, politics, living, entertainment, etc.) to their page’s feed. The deal with the New York Times is a huge coup for a startup that launched less than two years ago.

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