PowerReviews, a company that provides customer review technology for retailers and e-commerce sites, has raised $6.1 million in funding led by current investors Menlo Ventures and Tenaya Capital. This brings the company’s total funding to over $30 million.

The additional funding will be used fuel customer acquisition and for new product development. The company’s original products let retailers include Amazon-like product review features into their websites. Last year, PowerReviews launched two more social technologies for retailers to integrate: BrandConnect and Social Megaphone. BrandConnect tracks what consumers are saying about a company and/or brand on the social web and Social Megaphone allows customers to post their reviews to Facebook, Twitter and blogs. Last fall the company also brought on a new CEO, Pehr Luedtke.

PowerReviews, which launched in 2007, also powers a consumer-facing site, Buzzillions.com, that aggregates reviews from its partner retailers. The site includes over ten million product reviews. Customers include Staples, Drugstore.com, Walgreens, Diapers.com, Callaway and Jockey.

Crunchbase

• POWERREVIEWS

Company: PowerReviews

Website: powerreviews.com

Funding: $37.3M

PowerReviews is the leading provider of social commerce solutions, including customer reviews, to retailers and brands. The company’s innovative tag-based approach to collecting, organizing, structuring and analyzing user-generated content significantly boosts product sales and customer engagement. Recognized as the customer reviews Solution Leader in the Internet Retailer Top 500 survey, PowerReviews works with over 1,000 retailers and brands on over 3,500 websites, including Staples, Drugstore.com, Gardener’s Supply, Diapers.com, Callaway and Jockey. In addition to its Enterprise solution,...

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