Foursquare Opens Up Its Firehose A Bit. Social Great Takes A Drink.
MG Siegler
Mar 13, 2010

There’s been a lot of hoopla over the past couple of years about Twitter’s so-called “firehose.” Essentially, it’s an open stream of all their data that is provided to developers to use for third-party apps. Foursquare has a firehose of its own, but access to it has been on lock down. Today, for SXSW, Foursquare opened up its firehose a bit more.

Social Great, a service which tracks trending places in cities back on location data, has just gotten access to this firehose of data. This allows them to show in realtime the trending places throughout Austin, Texas, where SXSW is taking place. The service also pulls in data from Gowalla, Brightkite, and GraffitiGeo (Loopt).

As Polaris Ventures EIR Jon Steinberg notes (who helped build Social Great), “the numbers look crazy.” What he means is the check-in data at SXSW. Judging from what I’m seeing on the ground here in Austin, that may be an understatement. Venues routinely have dozens if not hundreds of other Foursquare users at them when they’re trending.

SimpleGeo, one company that has had early access to Foursquare’s firehose, built Vicarious.ly to visualize real-time check-ins around Austin. That data looks fairly insane as well. Most of the check-ins appear to be coming from Foursquare (which saw over 300,000 check-ins on Thursday alone) and Gowalla, but co-founder Joe Stump notes that the battle is too close to call still.

One other note: all these check-ins are made possible by the fact that AT&T’s network has been up and working the whole time. It’s been impressive. Crisis averted, so far.

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  • http://twitter.com/socialmedia411 Jeff Pester

    Great, now that I can know what places are crowded I can find somewhere else to go :)

  • http://www.facebook.com/profile.php?id=2225864 MG Siegler

    not a bad plan if you’re in sxsw for sure.

  • http://www.facebook.com/profile.php?id=402120 Euwyn Poon

    Sweet, at some point we’ll need a single “checkin” pusher out to these services. Doubt that the leaders would surrender to a competitor and base their data directly off someone else’s.

    In any case, look forward to integrating Foursquare checkins with Pairwise. We use checkin data to facilitate business networking and uncover hidden connections between you and those around you (at conferences, etc.) http://pairwise.mobi

  • Matthew

    So is Foursquare abandoning the “dude bowling” as part of their logo?

  • Dave Hanna

    Wow, that’s great-
    Let’s look what AT&T had to do to bring it’s network up to snuff so that people could check in on Foursquare, GoWalla and the like-

    ATT investment for this venue and 15,000 techies?

    Per MG’s post on Techcrunch 3/11- http://tcrn.ch/cd5aFz

    -8 cell sites- Around the convention center alone.
    -50 antenna nodes to cover the whole venue.
    -Moving from one radio network carrier to three.
    -Expanded the capacity of the so-called “high quality” 850 MHz spectrum to get through walls.
    -HSPA 7.2 software installed at all of the 3G cell towers – because the software works.
    -AT&T has brought in two Cells on Wheels called “COWS”
    Also a third rooftop temporary cell site brought to alleviate network strain.

    Hmmm- this is trying to keep face so that we all keep buying Smart Phones that will need the above support for 15,000 people alone on the network at one event? I think we all have a rude surprise coming as Smart Phones increase over 35% over last year. This does not take into account Kindles and iPad’s and alike.

  • Mike Dobson

    What was the quote about the total bandwidth taken up by Smartphones? It is something like the 80-20 rule – now we add all the pads and readers to this mix? How much capacity will be left to make a simple phone call? :)

    I remember when we used to hit all the busy signals in the late 80′s- can anyone say repeat?

  • Don

    I wonder how many checkins there would be if Foursquare actually verified the user’s real location. I suspect about 10%. Checkins are the new fudged pageview.

  • http://www.tehdik.com David Klein

    Question. When will users’ Foursquare history be made public? It would be cool to import it as a widget on blogs.

  • Dave Hanna

    I am sure http://www.simplegeo.com has it in the works. They put up the aggregation site for this event that tracks most vendors.

    Quite remarkable job they did and amazing to watch the page populate.

    http://austin.vicarious.ly/

  • http://www.facebook.com/profile.php?id=554788328 Sean Honaker

    Great, then people could see how boring I really am.

  • Dave Hanna

    Marketing Bonanza to sell back to the locations and venues – now if you marry that to ability to market to the person who checked in??

  • http://www.facebook.com/profile.php?id=500793077 Adam Jackson

    Wow. surprised MG found time to throw a post up while in Austin. It’s crazy there right now.

  • littlefreddy

    no one gives a flying f***!

  • KC

    the data being reported by techcrunch is clearly hyper inflated. if you assume that all of the sxsw attendees are using foursquare, they’d be checking in 20 times per day. that’s not feasible, so perhaps half at best. 40 times per day? what is the value? to be the ridiculous “mayor” of a place? this is the biggest over-hyped story, ever.

    http://bit.ly/9DsOXk

  • http://tweetprobe.com Mike White

    Updated chart : 180,060 ultra filtered tweets : @foursquare vs @gowalla vs @yelp – http://bit.ly/bjAfRZ

  • choin

    Currently this one is starting to dominate the way how you discover geo-targets in USA (using social media and game) Just keep on updating it: http://bit.ly/foursquare-detailed-review

  • pojjp

    this is a lie

    its called a firehose when theres more than 4 users

  • http://www.floravsfauna.com Jarett

    So, Social Great found the marble in the oatmeal?

  • Moe Glitz

    Time to get real with all of this ‘OMG! Location is the new Rock’n'Roll’.

    If you were a shop or store owner in a particular location, would you get one of your staff to spend the whole day doing -

    (a) Checking Foursquare, Gowalla, etc to try and offer promotional services to the few 100′s that may come into your area – or
    (b) Stand outside your shop or store with leaflets offering special discounts to all of the 1000′s of people that walk up and down every hour.

    (a) would only be a viable option when Facebook gets in on the scene.

  • http://valdezign.com Valentino Valdez

    UHF! Classic!

  • http://www.retropeak.com Andreas Sachse

    No, but what you _could_ do is reward those customers that are returning to your shop for the Nth time…
    That wouldn’t require much data mining.

    Of course this shouldn’t replace in-store marketing activities, but it may very well be an important part of your struggle to increase the loyalty of your customers.

    //Andreas

  • http://www.igybe.co.uk/gadgetgybe eZwerge II

    the evolution of big brother. not my bag sorry

  • Miner

    Not usually an MG fan but the picture used for this article is unbelievably solid. Well played sir!

  • Steinbeano

    Bravo for the Stanley Spadowski/UHF pic

  • Ilan Ben Menachem

    Good now we know where are so much crowd.then i think different.

  • http://www.facebook.com/profile.php?id=594153546 Clint Pee

    Nice picture haha

    I’m happy for four²

    The Padrino
    http://www.thepadrino.com

  • Ilan Ben Menachem

    cool…….this is really cool

  • http://kelsocartography.com/blog/?p=3580 Twitter and FourSquare leverage geolocation (TechCrunch) « Kelso’s Corner

    [...] Republished from TechCrunch. [...]

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