Sony Japan announces Disney-themed Walkmans

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Friday, March 12th, 2010

In September last year, Sony rolled out the S Series Walkman, portable audio and video players, which are supposed to compete with the iPod Nano. And today, Sony in Japan announced [JP] a branded version of those Walkmans, namely the “Disney Character S Series Walkman”. To be more exact, Sony introduced nine Disney-themed Walkmans, a special case and a Mickey Mouse stand.

When purchasing one of the Walkmans (NW-S740/S740K/S640/S640K), buyers will be able to decide if they want to see Mickey or Minnie Mouse on their devices (or both). It’s also possible to add a personal message. Engraving is “free” and can be done on the spot (in the store) or through the Japanese Sony Style website. Depending on the model, prices range from $150 to $220.

Sony is also offering a special case for their Walkmans ($19, see above) and a Mickey Mouse stand ($30, pictured below).

Sales in Japan started today, but I’m doubting these Walkmans will ever be available outside Japan. Die-hard Disney fans can try and ask specialized import/export stores such as Geek Stuff 4 U or the Japan Trend Shop for help.

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