Review: Nooka Asset Organizer

Friday, March 12th, 2010

Biggs is the editor of TechCrunch Gadgets. Biggs has written for the New York Times, InSync, USA Weekend, Popular Mechanics, Popular Science, Money and a number of other outlets on technology and wristwatches. He is the former editor-in-chief of Gizmodo.com and lives in Bay Ridge, Brooklyn. You can Tweet him here and G+ him here. Email him directly at john@techcrunch.com. → Learn More

Welcome to future world, first stop: wallets. Nooka makes some of our favorite watches an now they’re making what amounts to a wallet for space explorers. Made of soft silicone, it is wear and water resistant and infinitely expandable. It comes in five colors and costs $35.


Before you say $35 is too much to pay for a wallet, let me tell you who this is for. If you’re trying to reduce your wallet load – maybe down to a credit card, a drivers license, some business cards and some cash – this will do the trick. It’s not for the old-fashioned. The pockets let you organize things quite quickly and easily and unless you have a big wad of cash (who does in these trying times) you’re not going to miss the room for all your bills.

That said, I enjoyed using it over the past few weeks. I kept my business cards and Metro card in it and it rode shotgun with my wallet. The silicone was a little too slippery sometimes – it would pop out of my pocket – but on the whole it’s a cool design and a cool idea.

Is it for you? If you like bright colors and need a new wallet, consider it. If you’re more a meat sandwich in the woods on a brisk morning kind of guy, maybe give it a pass.

Product Page: Nooka AO

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