On The Eve Of SXSW’s Location War, Plancast Gets An iPhone App
Jason Kincaid
Mar 11, 2010

It’s getting tough to keep up with all of the location-related developments leading up to this year’s SXSW, and they just keep coming. Tonight, on the eve of the event, Plancast has just had its iPhone application approved. The service, which we’ve previously described as a ‘Foursquare for the future’, allows you to tell your friends where you’re planning to be as opposed to where you currently are (in other words, it lets you and your friends plan ahead). You can grab the new iPhone app here.

The application itself looks solid, and includes the core functionality you’ll find on the Plancast website. The main view allows you to scroll through a list of your friends’ upcoming events, and tapping on an event will show you where it is on a map and who else is going. At SXSW, where there are always many panels and parties going on, this can come in handy — sometimes it’s more practical to plan ahead than it is to walk across town when you notice a few of your friends are checking in somewhere.  One feature I’d like to see is a way to get push notifications when a bunch of friends are planning to attend the same event (e.g. “Hey, your friends are all going to Salt Lick in a few hours!”); hopefully we’ll get something like that in the next release. There’s also a mobile version of the site available for users on other mobile platforms.

Plancast was founded by TC alum Mark Hendrickson, and recently closed an $800,000 seed funding round that included a bevy of well known angels like SoftTech VC, Dave McClure, and Joshua Schachter.

For other SXSW-related location news, see Loopt’s new iPhone app, Gowalla’s new app, and Vicarious.ly, a new app from SimpleGeo that brings all of this location data together.


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  • Darren

    Isn’t this just Facebook events with location (which is almost here)? When the Facebook iPhone app is updated, where does that leave Plancast?

  • http://www.felipecoimbra.com Felipe Coimbra

    4th Plancast update in a roll…. I can’t wait for tomorrow’s update!

  • http://www.theworldcares.com/war/on-the-eve-of-sxsws-location-war-plancast-gets-an-iphone-app/ On The Eve Of SXSW's Location War, Plancast Gets An iPhone App | the world cares.com

    [...] the article here: On The Eve Of SXSW's Location War, Plancast Gets An iPhone App Tags: apple-stays, geolocation, location, opening, smartphone, social, steady, twitter Share [...]

  • anon

    Similar, but until Facebook actually rolls location out, these apps can hustle to gain market share. That said, it seems like FB may be going in another direction. Instead of competing with these geo-social-networks, they are going to integrate with them and allow them to leverage the rich social graph that exists within FB. If these apps all start relying on FB connect, FB can roll out a major ad network and own the market. What Google did for search advertising, FB may be able to do with mobile/geo advertising.

  • YL

    On the ground at SXSW, wanted to try the app but requires the latest 3.1.3 update. If you know OS update penetration on the iPhone then you would realize why the FAIL. Amateur hour.

  • brada northrop

    Zuckerberg will allow them to play in his walled garden, until he can data mine the use cases, and funcationalities that are the most relevent. Then facebook will copy it, and ban the apps.

  • http://www.perfectoled.com led display

    The service, which we’ve previously described as a ‘Foursquare for the future’, allows you to tell your friends where you’re planning to be as opposed to where you currently are (in other words, it lets you and your friends plan ahead).

  • http://techmill.net techmill

    Knew that was coming….a perfect addition to any iphone~!

  • http://www.iphonechronicle.com James

    May be it’s more or less like FB events, it sounds good to me!

  • Jabba

    Spamcast

  • josh

    800k for a college kids weekend project? Geez.

  • http://venodesigns.net/ Ryan

    Congrats to Leah Culver, who I believe built this app out.

  • Ilan Ben Menachem

    wow this is great news

  • http://proximateworld.com/2010/03/11/week-in-review-7/ Week in Review « PROXIMATE WORLD

    [...] Plancast, the app that helps users tell friends where they will be (not where you currently are) has been approved by the iPhone App [...]

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