On The Eve Of SXSW's Location War, Plancast Gets An iPhone App

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It’s getting tough to keep up with all of the location-related developments leading up to this year’s SXSW, and they just keep coming. Tonight, on the eve of the event, Plancast has just had its iPhone application approved. The service, which we’ve previously described as a ‘Foursquare for the future’, allows you to tell your friends where you’re planning to be as opposed to where you currently are (in other words, it lets you and your friends plan ahead). You can grab the new iPhone app here.

The application itself looks solid, and includes the core functionality you’ll find on the Plancast website. The main view allows you to scroll through a list of your friends’ upcoming events, and tapping on an event will show you where it is on a map and who else is going. At SXSW, where there are always many panels and parties going on, this can come in handy — sometimes it’s more practical to plan ahead than it is to walk across town when you notice a few of your friends are checking in somewhere.  One feature I’d like to see is a way to get push notifications when a bunch of friends are planning to attend the same event (e.g. “Hey, your friends are all going to Salt Lick in a few hours!”); hopefully we’ll get something like that in the next release. There’s also a mobile version of the site available for users on other mobile platforms.

Plancast was founded by TC alum Mark Hendrickson, and recently closed an $800,000 seed funding round that included a bevy of well known angels like SoftTech VC, Dave McClure, and Joshua Schachter.

For other SXSW-related location news, see Loopt’s new iPhone app, Gowalla’s new app, and Vicarious.ly, a new app from SimpleGeo that brings all of this location data together.


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