And It Begins: Foursquare Shatters Its Check-In Record The Day Before SXSW
MG Siegler
Mar 11, 2010

The official Foursquare account just sent out a tweet letting everyone know that today is already the service’s biggest day ever. This is interesting since it’s actually the day before the SXSW conference kicks off in Austin, Texas.

According to the tweet, Foursquare broke 275,000 check-ins (the previous record, set last Friday) for the day “hours ago.” This means they’re very likely well past 300,000 now and perhaps even higher. To put that in some perspective, just a month ago, Foursquare set a record with 1.2 million check-ins for the entire week. And that was double was it was the month prior. At today’s rate, Foursquare would be doing well over 2 million check-ins a week.

Today happens to be the first birthday of Foursquare, so they shared some numbers earlier. The service now has over 500,000 users, they’ve given out over 1 million badges, there are over 1.4 million venues in the system, with over 1,200 specials available. And in total, there have been some 15.5 million check-ins. But that was before today’s record numbers.

While there are well over a dozen location-based services launching something at SXSW, the main two competitors vying for users’ time are expected to be Foursquare and Austin-native Gowalla. For its part, Gowalla noted that it was “Amazing to watch the Gowalla action on the eve of SXSW. AMAAAAAAZING!,” earlier today. Both recently revamped their websites, and both yesterday launched their new iPhone apps. And judging from the Vicarious.ly data provided by SimpleGeo, both are absolutely on fire right now and could go nuclear this weekend.

Update: Gowalla has a range of just about every possible venue you can imagine for SXSW and so far (again, the day before the conference), they’ve seen 352 check-ins at the SXSW Badge Pick-Up alone.

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  • nustik

    care to share how many of these are geekoid checkins at the sxsw event? people *are* checking in more than once per day (especially with the new badge fanfare). Divide number by average # of checkins and it’s a relatively small number.

  • Buster Douglas

    Do you guys have stock in 4 Square or what?

    +1 to myself.

  • Steve Lebowitz

    You should check out http://sxsw.cliqset.com/ for real-time geo updates from BrightKite, Foursquare, Gowalla, Twitter, Flickr and Qik.

    Surprised they weren’t mentioned here.

  • http://www.facebook.com/profile.php?id=2310688 John Ellenich

    Yeah– I was thinking the same thing.

  • http://www.facebook.com/profile.php?id=121507614 Brock Ferguson

    You’re kidding yourselves if you think the check-in rate on a Friday = the check-in rate throughout the week. You can’t just multiply by 7 and say they have 2 million check-ins per week.

  • NotJoe

    Techcrunch will only go legit if we stop reading it. They know they can get away with whatever right now. This twitter and now Foursquare pushing isn’t coincidental.
    The title itself is already complete hyperbole for a service that barely half a million users use. (however you want to ‘define’ use because with just 300K checkins, those 500,000 users aren’t even daily users).
    “And It Begins: Foursquare Shatters Its Check-In Record The Day Before SXSW”

  • Microsoft

    this is exactly what i was thinking, and i wouldnt doubt that, pumping a site multiple times daily that noones ever heard of… yea i dont think anyone would do this without money being involved, even the biggest fanboy knows when to stop

  • http://rahuljaiswal.wordpress.com jayz

    After following Techcruch daily over last few months, I find it very un-interesting to find posts about silly updates of “location-based services” everyday. MG, please take a break or people like me would have to take a break from TC.

  • jeremy

    dude, do you get paid by the word when you write about Foursquare? Geez…

    What’s the over/under on TC posts about Foursquare this week? 20?

  • http://www.facebook.com/profile.php?id=500010289 Lawrence Liu

    Foursquare has X check-ins, GoWalla has Y check-ins. BFD!? Wake me up when either of them makes any real money rather than just divert geeks’ attention from jerking off or cranking out code toward doing self-important check-ins, so they can feel like they actually matter in this world.

    Yes, I use FourSquare a couple of times a week (especially when I’m traveling) mainly to track interesting places (usually restaurants) for myself. But I just don’t see how you can justify writing about it every friggin day on TechCrunch!

  • http://www.facebook.com/profile.php?id=500010289 Lawrence Liu

    I take back my comment about geeks, who write code. They’re way too smart to be wasting time on Foursquare or GoWalla. The wannabe geeks, who can’t write code, are the ones who need to check-in (even at a friggin conference registration booth!? please!), so they can feel self-important.

  • sean

    Foursquare allows registered users to connect with friends and update their location. Points are awarded on weekends and non-business hours for “checking in” at venues. Users can choose to have their Twitter and/or their Facebook accounts updated when they check in

    Currently this one is starting to dominate the way how you discover geo-targets in USA (using social media and game) /More details: http://bit.ly/foursquare-detailed-review

  • Microsoft

    36 right now for the week. a new article every few hours about a site noones heard about or cares about

  • http://www.nvolve.net Barry

    Guys, every day I read something about Foursquare on this site, man you could not buy pulicity like this – whats up??

  • http://parislemon.com MG Siegler

    you’re so close to the truth. stay on the path.

  • http://parislemon.com MG Siegler

    you do know you’re more than welcome not to read every post, right?

  • http://parislemon.com MG Siegler

    yep no one. not bravo, not starbucks, not las vegas, not harvard, etc, etc, etc. all a big conspiracy to get people using a service they dont want to use. case closed.

  • http://parislemon.com MG Siegler

    the ends justify the means. or something.

  • http://parislemon.com MG Siegler

    fair enough. but i think these next five days (and actually longer because of the other parts of SXSW) will see a similar rate

  • http://parislemon.com MG Siegler

    told you, paid in gift certs to long john silvers.

  • Nex

    Tweet in screenshot posted “1 minutes ago in Web”…

    My what a quick write-up about the tweet sent one minute prior.

  • http://rahuljaiswal.wordpress.com jayz

    yup, thats why I said “I find”, I don’t “read” these posts anymore. BTW, I can’t find any comment praising this report here. Can’t you take a cue? Some of us do want to know about “location-based services” but you don’t need to bombard them with a report every time a fly moves in a foursquare or gowalla office.

  • http://shityeahitscool.tumblr.com Kyle

    Dude, they claim a 500k userbase and 300K is their record for check ins in a day. Don’t you see a problem there?

  • come on

    “At today’s rate, Foursquare would be doing well over 2 million check-ins a week.”

    hmm, at today’s rate, techcrunch will be writing 1.2 articles a day for every 100k checkins.

    Jeez guys, give it a freakin rest, and cover another company!

  • Tom Lang

    When Foursquare farts in the bathtub, is Siegler there to count the bubbles?

  • Ryan

    Does anybody have a firefox plugin to warn me if the page I’m about to view is related to “check-ins”, “Foursquare”, or “Gowalla”? I’ve had enough, and it seems its going to get worse in the coming days. You thought the iphone talk was bad…

  • Ryan

    All of those organizations are front-running. They’ll disappear as quickly as they showed to the party. That’s what marketers do. Don’t justify your coverage because some organizations wanted to gain street cred with the fringe tech scene.

  • Ryan

    If I hosted a huge party, and have everybody a took hats to wear, I’m pretty certain we’d have record took usage. Once everybody goes home, the tooks go into the trash.

  • Eric Schlissel

    Given the current state and potential of location based startups your coverage is appropriate. I often read the entire article.

    Now on the other hand the comments..

  • Oog

    It’s one thing if you knew that you’re a fraud by getting paid for writing about technology nobody cares about. But you seem to think that your coverage of this dork-fight is meaningful journalism of some sort.

  • Oog

    Don’t confuse MG with ‘metrics’, or ‘facts’, or ‘numbers’. Those big ideas are too complex for a technology writer.

  • Oog

    He’s right though. I mostly use TechCrunch for the fun of hearing MG whine about comments. Big babies are hilarious.

    If you want good coverage of technology by actually smart people read Gigaom. TechCrunch is an amusing collection of hacks with delusions of their own importance and quality.

  • http://alexlewicki.wordpress.com Alex Lewicki
  • http://alexlewicki.wordpress.com Alex Lewicki
  • katja

    this says it all about 4square and techcrunch-

    http://bit.ly/9DsOXk

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    [...] And It Begins: Foursquare Shatters Its Check-In Record The Day Before SXSW [...]

  • Ilan Ben Menachem

    thanks for the links……

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    [...] of March 2010, Foursquare has 500,000 users and 1.4 million venues according to Tech Crunch, keeping Gowalla at a solid second place. Why are more people checking out Foursquare, leaving [...]

  • http://dublicate.info/?p=105 DubLicate » Blog Archive » Foursquare: Are You Checking Out the Hottest Social Media App?

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