Facebook-based mobile app directory Mplayit is launching a new way to discover mobile apps today: App Gurus. The new feature draws recommendations from experts in the mobile space. The experts, which include blogs and technology writers, will rate and comment on apps in Mplayit’s catalogs.
Last year, Mplayit launched its Facebook app that allows users to discover, share and recommend a variety of mobile apps back in November and covers apps available for the iPhone, Android, BlackBerry and Mobile (Java) devices. Mplayit’s directory of apps includes a dedicated page for each app where Mplayit will post videos of the app (created either by the developer or pulled from YouTube), a detailed description of the app and reviews. You can also click to buy the app from various app markets, including Apple’s App Store and the Android Market. Once you start clicking on various app and downloading apps, Mplayit will begin to recommend apps to you based on your behavior on the site.
With the feature, consumers on Mplayit will be able to see a feed of real-time activity of the Gurus within the app. Guru’s can also rank apps on a scale of one to five and apps rated by at least two Gurus with ratings or four or five stars get the top accolade, a “Guru Approved” badge. App Gurus include IntoMobile, iPhone Arcade, Androidandme and Stuart Dredge. The feature is similar in some ways to competitor Appolicious’ curated lists of recommended mobile apps. Mplayit also faces competition from AppsFire, 16Apps and others.
AppTap is the leading provider of mobile app discovery and advertising solutions for web publishers, mobile operators, and app developers. The company’s recommendations service delivers over 150 million monthly app recommendations across leading web publishers and carriers, including USA TODAY, AOL, Cult of Mac, Sprint, Rogers and Airtel. The company provides app developers with app sponsorship programs to promote their apps across AppTap’s growing network of global partners reaching millions of consumers. AppTap’s app discovery platform combines app search, contextual...