Deja Vu: Eyeblaster Files For $115 Million IPO, Again

Jason Kincaid

Jason Kincaid worked as a writer for TechCrunch from April 2008 through 2012. He grew up in Danville, California and later relocated to UCLA in Los Angeles, California, where he studied biology with a minor in ‘Society and Genetics’. You can reach him at jkincaid@gmail.com → Learn More

Wednesday, March 10th, 2010

Eyeblaster, an online advertising firm, has filed for a $115 million IPO according to a recent SEC filing. This is actually Eyeblaster’s second bid for a $115 million IPO — they filed for one at the same price early in 2008, before the IPO market dried up.

The company makes a variety of products, including MediaMind, which is an ad serving and campaign management tool. Last year the company earned $65.1 million in revenue, up from $44.7 million in 2007. The New York-based company was founded in 1999 and has 36 offices around the world.

Company: DGIT
Website: mediamind.com
Launch Date: 1999
Funding: $38M

DG (NASDAQ: DGIT) is the intelligent advertising hub for the creation, management, distribution and optimization of multiscreen campaigns across broadcast and digital channels. A robust global solution for the world’s leading brands, DG is the leading company in the industry offering a complete end-to-end digital delivery workflow, combining data aggregation and asset management within an adaptable technology core to deliver the most effective advertising. The pioneers of digital ad distribution, DG now boasts the largest global cross-channel advertising distribution network,...

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