When Blippy launched a few months ago, the idea was to get the site up there as bare-bones as possible so it was simple to people. That makes sense since the idea of sharing your credit card transaction data was (and remains) highly controversial. But despite the controversy, users have embraced Blippy. So now it’s time to give it a fresh coat of paint — and a new privacy feature.
Today, Blippy has undergone a massive redesign. Previously, Blippy was a stream of your friends’ transactions and little else. Now, it’s much more robust. In fact, it looks very similar to the most recent redesign of Facebook. You’ll notice the new update indicators next to the logo that get badged with a number when there is an update. You’ll also notice a search box front and center (for now, this is only to search for businesses or users).
More important than the redesign is the new feature Blippy is launching. Starting today, you can manually review each purchase before it’s displayed on Blippy. This is an important step in the direction of better privacy controls. Previously, you could pick and choose which sources you imported your transaction data from, but it was an all-or-nothing proposition. You could remove items after they appeared in your stream, but not before. Now you can do that by approving each one. A bit of a pain? Sure, but for some who are really concerned about privacy, this is a welcome addition (of course, you may wonder why they’d be using Blippy in the first place, but hey, people are weird).
This new setting will be displayed when users hook up their credit card or e-commerce account for the first time to Blippy.
Blippy has already streamed about $15 million in purchases, co-founder Philip Kaplan notes. “Today, thousands of people are automatically sharing purchases on Blippy. I think of it as ‘a stream of cool stuff my friends are buying.’ The additional level of control we’re introducing will make it even easier for people to share just want they want to share — whether a new iPhone app, movie from Netflix, favorite bar or restaurant, or grocery store run,” Kaplan says.
In January, Blippy raised a $1.6 million round of funding. The company is also getting some traction with retailers — though not all of them.