More bad news for an already bullet-riddled MySpace: three key employees have left the company to join Gravity, a cross-town startup founded by former MySpace COO Amit Kapur, SVP Steve Pearman and SVP Jim Benedetto.
We covered Gravity’s launch in December 2009.
All of these employees approached Gravity on their own, says our source. But MySpace’s somewhat zealous legal department isn’t shy about engaging in the occasionally ridiculous turf war. We’ve also heard that the best MySpace employees continue to head for the door, and companies that know which employees actually get things done aren’t going to turn away good people.
MySpace declined to comment on this story, other than to confirm that the three employees are no longer with the company. Gravity also declined to comment.
MySpace is one of the world’s largest social networks, with about 125 million users. Originally inspired by Friendster, MySpace quickly grew to become the world’s largest social network, before being overtaken by Facebook. User pages are highly customizable and support integration with widgets such as Slide or YouTube. MySpace provides users with a way to connect around content and culture. MySpace was started as a side project of the internet marketing company eUniverse (now called Intermix Media) in August...
Gravity is the world’s most advanced personalization company. When you use a website or application powered by Gravity, it adapts to create a better experience just for you. Using its proprietary Interest Graph, Gravity semantically understands each user’s individual interests, calculates the strength of those attachments over time and returns recommendations designed to optimize engagement and user experience.