Akoha Launches iPhone App To Help Users Socialize Missions

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Tuesday, March 9th, 2010

You may remember Akoha, a startup which launched at the 2008 TechCrunch50 conference which uses “mission cards” that friends pass to each other along with a mission ( i.e. give someone a book or buy someone a meal.) The idea is that users will socialize their missions, using your social graph to compete against friends and determine how your missions performed. Akoha has been played in more than 65 countries since the company’s launch.

Today, Akoha is launching an free iPhone app and a redesign of its site. Akoha’s iPhone app. With the new app, Akoha has increased the number of missions that can be played. A now Akoha is rewarding players for completed missions with badges, similar to Foursquare’s badge model. Akoha is also allowing users to socialize missions by integrating with Twitter to allow users to broadcast completed tasks.

Akoha was founded by Austin Hill and Alex Eberts, who together co-founded Zero-Knowledge Systems (now Rdadialpoint) in 1997. In 2008, the startup received $1.9 million in funding from David Chamandy (co-founder, Lavalife), Ron Dembo (founder, Zerofootprint.net), film producer Jake Eberts (Chariots of Fire, Ghandi), and seed fund Montreal Start Up.

Company: Akoha
Website: akoha.com
Launch Date: December 2006
Funding: $1.9M

Akoha is a Montreal based developer of a new type of online / offline social multiplayer game. Their website explains the concept using a series of comics. (A screenshot is below.) Akoha Inc. is a Montreal-based social media company that leverages the Web and mobile technologies to encourage people to embrace and share special moments that make life a little more awesome. Akoha offers an abundance of real-world activities designed to invite people to discover life’s special moments, to capture...

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