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  • Myxer's MobileStage Now Powering Marketing for 125,000 Music Artists

    Leena Rao

    Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Monday, March 8th, 2010

    We recently wrote about mobile content delivery company Myxer’s marketing offering, MobileStage. MobileStage is a suite of mobile marketing services aimed towards the music industry that includes app marketing, analytics, mobile website creation and fanlist management. In nearly three months, the platform is already being used by 125,000 artists. And MobileStage now counts rap artist Snoop Dogg as a client. Snoop Dogg is using MobileStage for the movile marketing around his upcoming mini-movie and album, More Malice.

    With this release, Myxer has created a More Malice MobileStage content channel which features exclusive videos of the making of the Malice N Wonderland mini movie, ringtones, and wallpapers, and will be accessible to music fans within the Myxer community. Additionally, Myxer has created embeddable widgets that will be featured on major music, hip-hop websites, and Snoop’s social media profiles.

    Myxer has previously said that MobileStage aims to be the “MySpace Music for Mobile.” Part of the deal is that Myxer will promote artist apps to its user base of 30 million customers via its own mobile site. Myxer has delivered 10 million ringtones to iPhone users (and 1 billion ringtones in all) and offers over 2 million free ringtones, wallpapers and videos. Users can also make their own ringtones, videos and wallpaper from music and files a customer already owns.

    MobileStage is partnering with ReverbNation, Kedar Entertainment, Amie Street, SonicBids, OurStage, INgrooves,The Orchard, Audiolife and SellaBand and offer full-track downloads, streaming audio and video, as well as links to artist merchandise outposts, and concert ticket purchase options.

    Company: Myxer
    Website: myxer.com
    Launch Date: May 1, 2005
    Funding: $6.5M

    Myxer is a leading mobile technology company and operator of Myxer.com, the definitive source for free, ad-supported mobile media content across the web and mobile devices. Founded in 2005, the company has been a pioneer in mobile, establishing an early presence in the space as a free content download resource and growing into one of the largest mobile destinations in the U.S. To date, more than 49 million users have downloaded 2.6 billion items including MP3s — full-track songs...

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