Blackboard

Blackboard Buys Mobile Messaging Company Saf-T-Net For $33 Million

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Blackboard, a company that designs an education software for school groups, has acquired mobile messaging provider Saf-T-Net for $33 million. Saf-T-Net develops AlertNow, which is a mobile messaging technology aimed to the K-12 marketplace.

AlertNow’s technology delivers voice, e-mail and emergency SMS messages at a rate up to 2.5 million per hour to parents, students and school administrators. The company, which sent 25 million message in February alone, has over 2000 schools using its product and will be used to Blackboard’s mobile technology. Saf-T-Net will also help Blackboard further its dominance in the the K-12 market; Blackboard’s software has been used predominantly by colleges and universities.

Currently, Blackboard provides software for 5000 educational institutions. The company recently boughtTerriblyCleverDesigns, a startup that helped create iPhone and other mobile apps for colleges and universities, for $4 million.

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