• The AOL Executive Shuffle Continues: Entertainment Chief Mike Rich Departs

    Erick Schonfeld

    Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

    Thursday, March 4th, 2010

    There’s been a lot of churn in AOL’s executive and employee ranks since Tim Armstrong became CEO. The latest exec to head for the door is 9-year veteran Mike Rich, who is the senior VP in charge of AOL Entertainment (which includes AOL Music, Moviefone, and AOL Television). He joins a growing list of the old guard departing the company (Bill Wilson, David Liu, Ted Cahall, Grant Cerny) in the wake of Armstrong’s new hires.

    For instance, former Googler David Eun is now president of AOL Media and Studios. Under him, David Mason, the co-founder of recently acquired StudioNow has just ben promoted to senior VP of the AOL Content Platform. And recently hired former Google engineer Jeff Reynar will lead the engineering efforts for that Content Platform, which includes StudioNow and Seed.

    When Armstrong brought Eun on board, he told me that he was done making changes in the top ranks, but AOL is in the midst of reducing its entire workforce by one third. The shuffle will continue.

    Company: AOL
    Website: aol.com
    Launch Date: May 24, 1985
    IPO: April 12, 2009, NYSE:AOL

    AOL is a global advertising-supported Web company, with display advertising network in the U.S., a substantial worldwide audience, and a suite of popular Web brands and products. The company’s strategy focuses on increasing the scale and sophistication of its advertising platform and growing the size and engagement of its global online audience through leading products and programming. History of Aol: AOL was founded in the early 1980’s as Control Video Corp, with an online service, Gameline, for the Atari 2600 console. ...

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    Mike Rich, Senior Vice President, AOL Entertainment

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