• Playdom Acquires Facebook Game Developer Offbeat Creations

    Leena Rao

    Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Wednesday, March 3rd, 2010

    Social gaming company Playdom has acquired Facebook game developer Offbeat Creations. The terms of the deal were not disclosed.

    Offbeat Creations has developed several popular apps on Facebook including Super Farkle. The acquisition will obviously boost Playdom’s presence on Facebook. The gaming company has largely been known as dominant on social network MySpace. Playdom’s lineup of games included Sorority Life, Mobsters 2, Lil Farm Life, Tiki Farm, Tiki Resort, Wild Ones and Poker Palace.

    Offbeat Creations’ founders will join Playdom in leadership roles in Playdom’s Seattle offices. In November, Playdom raised a massive $43 million at a $260 million valuation. As we reported at that time, Playdom’s presence on MySpace was strong. Their Mob Wars game has 14 million or so users there, and the company was likely pulling in $60 million or more in revenue at that time.

    According to our stats from November, Playdom has 28 million monthly game users. 60% of traffic is from MySpace v. 40% from Facebook. They have twelve MySpace apps and 6 Facebook Apps. This acquisition should boost their number of Facebook apps. Offbeat Creations says that its games on Facebook currently exceed one million monthly users. Playdom’s main competitor is gaming giant Zynga, which is a leading game developer on Facebook.

    Company: Playdom
    Website: playdom.com
    Launch Date: February 2008
    Funding: $76M

    Playdom is a game developer with a focus on social, online games. The company has a number of popular titles on the iPhone, Myspace, and Facebook.

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    Offbeat Creations, Inc. is a premier developer and publisher of entertainment software on social media platforms.

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