Adobe Taps PlaySpan To Power Payments For AIR Developer Platform Shibuya

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Wednesday, March 3rd, 2010

Micropayments startups PlaySpan is racking up the partnerships. The startup has signed deals with hi5, THQ and Nickelodeon, and today, with Adobe. PlaySpan the payments platform for Adobe’s developer service, codenamed Shibuya. PlaySpan powers micro-payments across over 1,000 video games and virtual worlds and has virtual goods storefronts on Facebook, MySpace, within games and on its standalone site.

In private beta, Shibuya allows Adobe developers to monetize their Adobe AIR applications through a try-and-buy mechanism, and allows developers to upload and sell their applications on the Adobe AIR Marketplace. To enable micro-payments via PlaySpan, developers can add a few lines of provisioning code, set the price and trial period, and then publish the application with the payments technology. Developers will also receive reports, analytics, and automatic settlements on a monthly basis.

The Adobe Air Marketplace allows consumers to try paid applications on for free. If they like the application they can purchase it using a credit card, PayPal, an Ultimate Game Card or over 85 other global payment methods provided by PlaySpan.

The micropayments startup has been securing key partnerships, and a deal with Adobe only validates its place as a player in the micropayments space. In December, PlaySpan revealed some telling numbers about the strength of the virtual goods space, reporting that over $30 million was spent on virtual gifts over the holiday season. Last year, PlaySpan acquired micro-transaction app developer Spare Change, which powered micropayments across 700 social networking apps on Facebook, MySpace, and Bebo.

Company: PlaySpan
Website: playspan.com
Launch Date: May 1, 2006
Funding: $46.3M

PlaySpanâ„¢ is the global leader in monetization solutions for over 1,000 online games, virtual worlds, and social networks. PlaySpan’s patent-pending in-game digital goods commerce and micropayment platform enables game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users. PlaySpan also provides global payment solutions through its UltimatePay product which enables users to make safe, convenient, and friendly in-app purchases using over 85 global payment methods in 180 countries. UltimatePay includes PlaySpan’s...

→ Learn more
Company: Adobe Systems
Website: adobe.com
Launch Date: December 1982
IPO: NASDAQ:ADBE

Adobe Systems Incorporated is a diversified software company. The Company offers a line of business and mobile software and services used by professionals, designers, knowledge workers, high-end consumers, original equipment manufacturer (OEM) partners, developers and enterprises for creating, managing, delivering and engaging with compelling content and experiences across multiple operating systems, devices and media. Adobe distributes its products through a network of distributors and dealers, value-added resellers (VARs), systems integrators, independent software vendors (ISVs) and OEMs, direct to end...

→ Learn more

blog comments powered by Disqus