Behavior-based marketing solutions provider Catalina Marketing has scored a big win. The company, which specializes in precision marketing and shopper-driven media, has tapped former Google exec Chris Henger to run its Digital Services business unit.
Henger joins Catalina Marketing from Google’s Affiliate Network business, originally part of the Google acquisition of DoubleClick in 2008 and launched in August of that year.
Henger served as a member of the executive team at Performics, an interactive marketing firm specialized in search and affiliate marketing, which was acquired by DoubleClick in 2004, for six years. After the acquisition, Henger played a key role in integrating DoubleClick Performics with Google’s Affiliate Network launch.
Prior to joining Performics, Henger was Senior Vice President/General Manager at publicly held Emusic.com, (acquired by Vivendi Universal).
Previously, he was responsible for all aspects of RollingStone.com including managing sales, technology, marketing and operations for the standalone division.
Henger spots a lot of similarities between Catalina Marketing and his previous employer:
“Catalina Marketing essentially does for its retail and CPG partners and brand clients what Google does for its advertisers – delivering relevant, highly-valued communications to large, but precise audiences; plus, Catalina Marketing gives brand advertisers access to the most important measure of engagement – incremental units sold.”
Henger will manage the company’s in-store network, said to be comprised of 90 million households and 300 million weekly shopper transactions.
(Thanks to Affiliate Summit / Flickr for letting us use the picture of Henger)
Catalina is the global leader in precision marketing, providing brand manufacturers, retailers, and health providers worldwide with consumer-driven solutions that efficiently meet their objectives for growth, profitability, and deeper, more productive consumer relationships. We understand and influence the preferences, purchases, and behavior of consumers around the world through multiple channels of insight and engagement, from our in-store shopper media networks and in-pharmacy Catalina Health Consumer network to new digital media channels that reach consumers wherever they are. Since 1983, Catalina...
Chris Henger is currently leading the Emerging Digital Business at Catalina Marketing. He is a frequent speaker at industry events including the Internet Retailer Conference, Direct Marketing Association’s Annual Conference, DM Days and Affiliate Summit. Henger used to head Google’s Affiliate Network. He managed product development, program management, publisher development and all affiliate operations for Google. Google Affiliate Network acquired DoubleClick Performics in March 2008 and launched Google Affiliate Network in June 2008. Prior to joining Performics, Mr. Henger was Senior...
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