• Citysearch Upgrades Its iPhone App With Twitter Reviews And "Shake For Offers"

    Tuesday, March 2nd, 2010

    Erick Schonfeld is a technology journalist and the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily for the blog. He joined TechCrunch as Co-Editor in 2007, and helped take it from a popular blog to a thriving... → Learn More

    Over the weekend, Citysearch pushed out an update to its iPhone app with a much smoother user interface, better local search, and maps are now the default view. I am happy to report that it no longer looks exactly like Yelp’s iPhone app. The improvements should help it close the gap (Yelp is currently the No. 4 free Travel app, while Citysearch is No. 36). In fact, it now does some things Yelp’s app cannot do, the most important of which is that Twitter is baked into it in a very smart way.

    Just like on Citysearch’s website, an increasing number of the local listings are associated with what people are saying about those restaurants, bars, and stores on Twitter. In addition to Citysearch user reviews, you can also see recent Tweets about the listings. And the app acts as a limited Twitter client in that you can Tweet out a short review from each profile page. The app prompts you to sign into your Twitter account and autofills a tweet with a link to the Citysearch page of that business. It is still a work in progress though. Right now the Tweets are filled in with an @citysearch handle and thus don’t show up on the Citysearch’s page for that business. By the next update that will change to the @handle of the business, and it the Tweets will start showing up on the Website as well.

    Citysearch is building out a directory of business Twitter accounts and is beginning to catch Tweets about its millions of local listings. Within the next few weeks, the Twitter account names will start to become part of teh profile data available to developers via its CityGrid APIs

    Some other nice touches to the app include a sliding icon menu bar at the top, which let you filter different types of listings (restaurants, salons, shopping, clubs, bars, cafes, arts & entertainment, banks, gas stations, movie theaters, pharmacies, bakeries, attractions, parking, and hotels). And if you shake the iPhone while looking at a listing, an offer might pop up. The “Shake For Offer” feature isn’t as cool as the augmented reality easter egg in Yelp snuck into its iphone app,

    Here’s a video showing off the features of the new Citysearch iPhone app:

    Company: Citysearch
    Website: citysearch.com

    Citysearch is an online guide that offers information and recommendations regarding local businesses including restaurants, shops, bars, hotels, and others. According to metropolitan area, people can search for places to go as the site contains information for venues in practically all major US cities. Besides its over 14.5 million business listings, Citysearch is also helpful because it provides informative user reviews and ratings. Having recently acquired Insider Pages in March 2007, Citysearch now boasts over 600,000...

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    Company: Yelp
    Website: yelp.com
    Launch Date: July 1, 2004
    IPO: February 3, 2012, NYSE:YELP

    Another company founded in 2004 by two former PayPal employees. Yelp is a local reviews website covering the United States, Canada, the UK, Ireland, France, Germany, Austria, the Netherlands and Spain; Yelp drew an audience of more than 50 million unique visitors in March 2011. Yelpers have written more than 18 million local reviews, making Yelp the leading local guide for real word-of-mouth on everything from boutiques and mechanics to restaurants and dentists.

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    Product: iPhone 3G
    Website: apple.com
    Company Apple

    Announced at the 2008 World Wide Developers Conference (WWDC), the iPhone 3G is the successor to Apple’s wildly popular iPhone. It’s faster, and much cheaper than its predecessor. Starting at $199 (with a two-year contract), you get an 8 gigabyte device with GPS that works on AT&T’s high-speed 3G network (as opposed to the slower EDGE network the original iPhone used). A 16 gigabyte version sells for $299. Apple claims the battery is supposed to support 300 hours of standby...

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