The New York Times Company has teamed up with RMG Networks to have some of its digital content displayed on part of the latter’s network of out-of-home screens. The partnership is said to bring NYTimes content to some 850 screens, located in district cafés and eateries in the New York, Los Angeles, Chicago, Boston, and San Francisco markets.
The new initiative, dubbed “NYTimes.com Today”, will feature the latest news headlines, photos, and a selection of videos exclusively from NYTimes.com – along with advertising units – on the digital location-based network operated by RMG Networks.
There’s also a mobile aspect to the story, as viewers can head to NYT2day.com on their phones to receive a direct link to the NYTimes.com Today mobile site, featuring the full articles displayed on the – smaller -screens.
Let’s take a closer look at the NYT’s newest distribution partner.
RMG Networks is headquartered in San Francisco but has local offices in New York, Chicago and Beijing. The company was founded in 2006 under the name Danoo and boasts an undisclosed amount of funding from National CineMedia, Kleiner Perkins Caufield and Byers and DAG Ventures – all investors also have one or more representatives on its board.
The company says it’s capable of delivering digital content and advertising to over 60,000 video screens nationwide, enabling it to reach up to nearly 25 million viewers every month.
RMG Networks’ management team is comprised of Garry McGuire (CEO), previously Chairman of Icon Internet Ventures, and former executives from companies such as Yahoo, LevelVision, Screenvision and McKinsey & Co.
Back in July 2009, when the company was still named Danoo, it acquired IdeaCast and rebranded the combined entity RMG Networks.
(Image via Venturebeat)