New chip to boost image quality of cheap TVs

Monday, March 1st, 2010

Dr. Serkan Toto currently works as the first and only Asia-based writer for the TechCrunch network, mainly covering Japan-related technology and web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent web and mobile industry consultant with a focus on the Japanese market. He is sept-lingual, holds an MBA and is a PhD in economics. Serkan... → Learn More

In case you can afford an LCD TV but not one of the good ones (I, for example, still have my Sony CRT-TV from 2004), Mitsumi Electric‘s new solution might be of interest to you. The company, which is known for manufacturing controllers for video game consoles, is developing an IC chip that can boost the sharpness of images LCD TVs produce.

Once it’s placed on the image processor or the scaler chip, the so-called MRFX-0001 can boost the color, white balance and sharpness of pictures. Mitsumi says the chip automatically emphasizes flesh colors when the TV shows people or green colors when forests are displayed. The chip can be used for pictures with full HD resolution and a frame rate of up to 60fps.

Mitsumi plans to start shipping the first chips to China- and Taiwan-based makers of inexpensive LCD TVs by year-end.

Via Tech-On

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