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  • Google Enhances Local Search With "Nearby" Filter

    Leena Rao

    Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    Friday, February 26th, 2010


    Google has just turned on a nifty location feature in search. Now, you can refine search results with a “Nearby” button, which will filter your results that cater to your location. So if you do a Google search for Italian restaurants, you can click the “Show Options” button to access a “nearby” filter to see results for Italian restaurants in the city/area you live in. You’ll also be given local business results as well.

    Google says that it will shows you Nearby results according to your IP address or your preferred location, if you customized your location in search settings.

    Company: Google
    Website: google.com
    Launch Date: September 7, 1998
    IPO: NASDAQ:GOOG

    Google provides search and advertising services, which together aim to organize and monetize the world’s information. In addition to its dominant search engine, it offers a plethora of online tools and platforms including: Gmail, Maps, YouTube, and Google+, the company’s extension into the social space. Most of its Web-based products are free, funded by Google’s highly integrated online advertising platforms AdWords and AdSense. Google promotes the idea that advertising should be highly targeted and relevant to users thus providing...

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