Rilakkuma Edition: Casio unveils ultra-cute Exilim

Serkan Toto

Dr. Serkan Toto is an independent consultant and advisor focusing on Japan’s web, mobile and social gaming industries. Based in Tokyo, he works together with financial institutions and startups worldwide. Serkan has been the Japan contributor for TechCrunch.com since 2008. He is sept-lingual, holds an MBA and is a PhD in economics. → Learn More

Thursday, February 25th, 2010

Casio is no stranger to teaming up with major toy makers, licensing super-cute cartoon characters, using them on existing digital camera models and offering up super-cute limited editions to a fanatic fan base. After cartoon cats Doraemon and Hello Kitty, it’s now time for Rilakkuma, an adorable teddy bear.

The result is the Casio Exilim Rilakkuma edition that was announced [JP] today. This model is based on the Exilim EX-Z330, which features a 12.1MP sensor, 3x optical zoom, face detection, Eye-Fi connectivity, HD recording, an SDHC/SD memory card slot, and a 2.7-inch LCD. But who cares about specs when you can have a design like this?

Bandai Namco Games, the company that actually sells the camera, throws in a super-cute Rilakkuma pouch. It also saw to it that Casio builds in a special home screen that shows the bear together with his friend Kiiroitori, a yellow chick (see picture above). You can also add special Rilakkuma icons to pictures and movies you made with the camera.

The Exilim went on sale today on a special Japanese web site for $290 (pouch included). If you’re interested but live outside Japan, I suggest you contact import/export specialists like Rinkya, Geek Stuff 4 U or the Japan Trend Shop.

Via Digikame Watch [JP]

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