Rent The Runway Raises $15 Million For The Netflix For Couture

Leena Rao

Leena Rao is currently a Senior Editor for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

Thursday, February 25th, 2010

Rent The Runway, a Netflix for designer clothes, has raised $15 million in funding according to an SEC filing. The startup does exactly what it’s name indicates: it allows anyone to rent designer clothes for a fraction of the price.

Once you pick a design on the site that you’d like to wear, you can schedule a delivery date. Rent The Runway will send two sizes, to ensure that you receive a dress that fits. Rentals on the site run from $50 to $200 for a four night loan, or 10% of the retail price. According to the New York Times report, Bain Capital Ventures provided seed financing for the startup. It appears that Rent The Runway raised $1.5 million according to a previous filing. We’ve contacted the company to confirm the investors and funding and will update when we hear back.

Company: Rent the Runway
Launch Date: November 9, 2009
Funding: $54.4M

Rent the Runway is a disruptive eCommerce business with a mission to democratize luxury in the U.S. – simply, we believe that everybody deserves a Cinderella experience. We provide millions of women the ability to rent designer dresses, accessories and other essentials for a fraction of the retail price, allowing them to look, and more importantly, feel, beautiful for all of their special occasions. A goal of the company is to make rental a significant part of the retail...

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