Conde Nast has been working to fuse its fashion content with technology and social media. Lucky Magazine incorporated e-commerce into its online site and also partnered with Four Square. Today, Vogue Magazine is launching an innovative iPhone app that takes a page from social fashion startups like Polyvore and the Like.com’s Couturious.
The free app, called the Vogue Stylist, is meant to be used by women to do exactly what its name indicates: help style women’s wardrobes. Users can choose one of the trends highlighted by Vogue within the app and upload clothing they already own. Vogue Stylist will then produce stylish outfits from the pieces that reflect the current trend. The catch: Vogue will style outfits only with products from their advertisers.
March trends include The Trench, Floaty Dress, Tribal, Natural Shades, and Bright Lip. User can also their looks via a click to buy feature,and can locate the item in a nearby store. The app has a social element to allow users to save styled looks and publish to Facebook. The App will launch with 91 brands and over 600 articles of clothing and beauty products. Pilot brands include Gucci, Hudson Jeans, Kate Spade, Longchamp Paris, Nine West, Valentino, and Via Spiga. Within the app, Vogue will also offer special event invitations, and shopping discounts.
Conde Nast also has fashion-focused iPhone apps for Style.com, Lucky Magazine and Teen Vogue.