• Groupola.com – yet another Groupon clone launches in the UK

    Wednesday, February 24th, 2010

    Steve O’Hear is probably best known as a technology journalist, most recently at TechCrunch. He still occasionally blogs at last100. Until February 2012, he was CEO of expertise platform Beepl where he helped the company navigate its first VC round, along with seeing the product through development, private alpha and a high-profile public launch. Last100 was co-founded with Richard MacManus... → Learn More

    [UK] A new website launches in the UK today that uses “the power of group-buying to save consumers up to 90% off the best things to do, see, eat and buy.”

    Sounds familiar? Yep, it’s yet another Groupon clone.

    Only this time, Groupola.com is already making claims to be the biggest group buying site in the country. That’s because it’s launching simultaneously in 8 of the largest cities across the UK, including London, Birmingham, Liverpool, Manchester, Brighton, Bristol, Cardiff and Edinburgh.

    This makes it immediately standout from rivals such as Berlin-based MyCityDeal and Groupon itself, both of which have a UK reach currently limited to London.

    More noteworthy is Groupola’s founder, Mark Pearson, who has a pretty good track record of offering consumers the best deals and making money on top, having founded MyVoucherCodes.co.uk, the leading discount voucher site in the UK.

    For those who aren’t familiar with the group buying model, here’s how Groupola.com works:

    Each day, the site will feature a deal in each of the eight cities it is launching in. Then if enough people commit, the company offering it will honour the deal, which will be anything from 50-90% off the full price. If not enough people sign up to that particular deal, the offer is withdrawn and no money passes hands.

    Examples include, savings at restaurants, spa days, beauty and hairdressing, experience days, sport and leisure activities, theatre tickets, and concerts.

    Along with daily deals, Groupola also appears to have weekly offers too, with a longer window for group buyers. Virgin Balloon Flights is the current partner, offering 50% off a four hour hot-air balloon experience if more than 25 people sign-up. It will cost £149 and includes a copy of Sir Richard Branson’s ‘Losing My Virginity’ autobiography. That’s a lot of hot air for your pound.

    Oh and to celebrate the launch of Groupola, the site is running a raffle to give away a number of Apple iPads to those that sign-up to its newsletter.

    Sponsored Ads

    • http://www.easybranches.com/8430/ The Horror – Welcome Groupola, Yet Another Groupon Clone | Easybranches.com™

      [...] Read the rest of this entry » Liked this page: [...]

    • http://www.GrouperEye.com Ted

      These companies are popping up all over the place. I’m guessing the consumer will go to whichever company has the best deals. I still love Groupon and think their is enough room in the market for a couple of these guys.

    • Jon

      looks like crapola, even the logo looks like it’s taking a crap.

    • Seth

      I just got invited to a skateboarding version of groupon called Seshday.

    • http://unitedagents.co.uk/ Adam Martin {@adammmartin}

      Groupola, Groupon are these sites named under the influence and whilst frequenting a swingers club?

      It’s a great and simple idea, I’m no balloonist but I’m sure to sign-up for a transatlantic trip via hot air and with only one book to read.

      What would be interesting to know is if Groupola just copied Groupon or whether it’s been in development for sometime.

    • Jessie Anderson

      This guy is killing it in the voucher code space. If anybody is going to make it work, I imagine he is. A great position to leverage his existing relationships too I bet.

    • http://www.meetingwave.com jb

      Agreed. Having a large number of clones is actually better for Groupon since few will be able to garner the resources to create a competitive site. Groupon has raised over $35 million making it a formidable startup, unless it blows through that $35 million quickly.

      And that doesn’t happen in the Internet world, right?

    • http://www.fnac.com Adrien Nussenbaum

      I am still surprised with a business model where you pay loads of money to acquire customers who commit to buying a product and that you can afford to turn them down if not enough people commit to the deal…defies the laws of ROI…

    • Steve

      Groupola…

      Well all I can say is that name is just too close to Groupon.

      I’m sure Groupon’s lawyers will have a field day with this one!

      @Adam Martin I’m pretty sure they copied Groupon as Groupon have been live for over a year now. Plus some of the site is a bit shabby here and there.

    • sophie

      There must be about 10 of these collective buying sites in London alone.

      http://www.wowcher.com
      http://www.vouchtogether.co.uk

      I wont name them all

      Surely there cant be enough space in the market for all of them. This is getting ridiculous

    • http://www.twitter.com/mpfree mpfree

      @adrien – but look at the number of purchases required for these deals to tip – they are usually somewhere around 20-50 purchases – hardly a challenge. The tipping point is merely a marketing gimmick to get the deal going viral (retweets, status updates). I’ve been a groupon subscriber in the states for a while now, and i think i have seen one daily deal not go through.

    • Amanda
    • pete

      Haha I love how Techcrunch always says “Groupon clone”….there were many versions of group buying before Groupon.

      Granted Groupon got the big exposure with the 30mill investment but please don’t claim that any new service is ripping off the idea.

      I scout backcountry.coms (not a plug) deal an hour site all the time and they were operating before Groupon went big.

      To me it shows Techcrunch has a bias towards Groupon in their writing.

    • pete

      ok so just looking over groupola again – yep this is for sure a “clone” as the creative is pretty much the same.

      My statement still stands that Groupon is not the birth place of group buying….

    • Steve O'Hear

      There’s no bias. But Groupon is currently the best known and well funded, so it’s a useful and inclusive point of reference. That’s all.

    • Stuart Walker

      Not impressed. Very amature website

      This company seems to just take whats been done and do it the same.

      They also seem to have a bad reputation among other affiliates if you do a quick google search for Mr Pearson, you will see.

    • Steve

      I’ve only just recovered from a nasty case of Groupola by using some antibiotics I got from the GUM clinic.

    • Matt

      Another one will launch in 10 days. It is http://likebees.com/.

      They added style to the whole group-buying concept. I had the opportunity to see their site because they were looking for an investment.
      Their design is a step above the other.

      I have not invested because the segment is too busy in UK. But I wish them good luck.

      And I have seen the stage two of their project. It is really innovative.

    • Joseph

      And what of Paul Allen funded Mercata from back in the day?

      I have such fond memories of my ridiculously cheap 32″ CRT TV with free shipping delivered straight to my dorm room….right before they went belly-up.

    • tom

      threw up in my mouth when I saw “groupola”. take Groupon, take out the “n” and add “la”…seriously guys, at least try to look different! #fail

    • Matt

      I tried http://www.mycitydeal.co.uk last week. They had a great Starbucks deal on. Get a 10£ voucher for 1£ only! Definitely worth checking out!

    • http://publicasity.wordpress.com/2010/02/25/each-day-the-site-will-feature-a-deal-in-eight-cities/ Each day the site will feature a deal in eight cities « Publi-chat-sity

      [...] will feature a deal in eight cities Jump to Comments A new website launches in the UK today reports TechCrunch that uses “the power of group-buying to save consumers up to 90% off the best things to do, see, [...]

    • http://www.cheapcheapcheap.com Albert

      You do realize that one of the employees at TechCrunch is married to a Groupon VP… just to justify your “bias”

    • Jon

      So Groupola’s site has been down for the last 7 hours…

      Looks like someone has caught up with that Mark weasel Pearson.

    • Kojo

      what happened with mercata anyhow?

    • David

      Hey Matt,

      Care to share what the stage two of the like bees product was? :) Thanks

      Danny

    • http://www.groupowa.com Jonis Atwat

      Jon, your obviously an idiot. They seem to have done their homework. Their site is soothing colours, unlike poor clone wowcher in loud abnoxious colours, they take your details on their EV SSL secured page, and don’t take you off to some third party like lamo wowcher.
      If I was to do this I’d do it right like groupola, not wrong like wowcher

    • http://www.SmartLocalShoppers.com/ Printable Coupons

      Any other copycat?

      The question is why not? If there is demand, there is business. Unless Groupon is take the marketing entirely, why give consumer a better choice?

      The biggest winner has to be the end user that enjoy the saving and the business owner that receive business. If it’s all about making Groupon rich, they won’t last long.

      Get ready for a true WIN-WIN Local shopping site that makes everyone win. SmartLocalShoppers.com

    • pete

      We license some products with Disney-Pixar and I have already heard they are getting the lawyers onto the Grouploa one eyed green monster logo as its very similar to Mike from Monster Inc, I would not fancy Google on my ass.

    • Matt

      Danny,

      I am not allowed to say anything, sorry.
      But if you are an investor I am sure that if you contact the founders directly they will tell you more.
      The email is on their work-in-progress page.

      Good luck.

    • Mike

      Pete:

      “they are getting the lawyers onto the Groupola one eyed green monster logo as its very similar to Mike from Monster Inc”

      - does that means that all of these http://images.google.com/images?q=one%20eyed%20monster are breaking Disney/Pixar copyright? It is so childish to presume that use of simple word / characteristic without any other association is copyright infringement. It’s almost like saying that yahoo.com is breaking copyright of hoo.com. Get real.

      “I would not fancy Google on my ass.”

      Why would google be on Groupola’s ass? Is it the “G” at the begining of the word, does that breaches Google’s copyright? Almost the same logic as with Pixar…

      I have personally bought “Haircut, finish + some other stuff” from senior stylist in Soho for £20 deal from Groupola for my girlfriend, I think it’ great bargain. Keep them coming.

    • http://www.syncfu.com Dejan Strbac

      Agreed. I thought of the same and imho, a deal should be made fit to the number of people that signup. I also don’t like this ‘go to website’ for a different purchasing method.

      That’s why a week ago we built http://www.syncfu.com which is a widget for any website, and drops price with each new person in the queue.

      Difficult to get on TC though, wonder why. Well, anyway, we’re building some special offers now with it. One webpage, one deal per month, no matter where the person is within the country/ies.

      Any comments are welcome.

    • Emma

      Yep there hair cut was a great deal! Nearly as good as when Wowcher ran the deal for only £13

    • http://www.groupowa.com Jonis Atwat

      I would imagine that Groupola can only sell what the retailer has to offer. So I wouldn’t blame Groupola for be £7 more expensive, blame the retailer for not giving to Groupola as cheaply!

    • http://www.syncfu.com Dejan Strbac

      Now anyone may do group buying on their own website.

      http://www.syncfu.com

      Disclosure: I am one of the founders.

    • Jess

      Its not that simple – getting an Internet merchant account for this business model is very hard. You are selling vouchers which the banks hate

    • sophie

      Came across this Facebook group the other day, the official group buying Facebook group!! All the group buying deals are posted on the group buying Facebook wall

      http://www.facebook.com/group.php?gid=330497977485&ref=search&sid=100000831318208.1524859653..1

    • james

      lmao i think all this is very sweet, groupola is going to be huge, mark pearson has more than enough resources to make Groupola the biggest thing in the U.K, My Voucher Codes is Number one why wouldnt he do the same with this, I think all the people who seem to have very negative views should most definatly “not hate the player! – hate the game!” as your clearly not very good at it yourself!……… COME ON GROUPOLA!!!!

    • Mark

      does anyone know about comeletsbuy.com ? seems like complete different website and for a change seems like a startup with no major funding like big guys but a well thought through engine… seems like someone is defying the odds ! kuddos…

    • http://www.LondonsBest.com/ James

      One more for luck ;)

      London’s Best

      http://www.LondonsBest.com/

      The idea of this group buying website is that we feature multiple deals so Londoners have more of a selection.

    • Malcolm

      I can see so many unfounded negative, almost childish, comments about this service. Now I’m neither an advocate nor a hater, however I do think consumers will appreciate this site regardless or whether or not it’s an original idea.

      Fact is consumers will not care about it being a ‘clone’ everything gets copied online these days we just have to accept that. If a company wishes to take an idea, emulate it and improve it that can only be a good thing for the end user.

      I agree with James:
      “mark pearson has more than enough resources to make Groupola the biggest thing in the U.K, My Voucher Codes is Number one why wouldnt he do the same with this”

      If the guy has the resources make this the biggest and best…let him, everyone’s a winner.

    • Alex

      So funny there are more than on clone in Germany.
      Check out http://www.cooledeals.de
      From what I heard they are going to be starting in the UK and France soon

    • Charlie

      “Sounds familiar? Yep, it’s yet another Groupon clone.”

      Yep, that does sound familiar. This guy has a good track record of copying other people’s ideas.

    • http://www.keplarllp.com Yali

      All these Groupon clones… The Groupon business model is fantastic, but I think group buying will become more of a feature that any site (e.g. community sites) implement as one of many revenue streams, rather than an opportunity for stand-alone businesses in their own right. More discussion in http://www.keplarllp.com/blog/2010/03/send-in-the-clones-why-your-community-site-should-add-groupon-style-collective-buying-features

    • Jimmy

      I am a huge advocate of group buying and I was very happy to come across http://www.dealromeo.co.uk on twitter.

      Looks like a UK group buying aggregator site.

      An excellent resource for group buying fans!

    • Peter M

      This is great news! the more sites we have available the better for the consumers!

      Just noticed UK Daily Deals as well – http://www.ukdailydeals.co.uk

    • Matthew

      just a wild guess… you’re eastern european, aren’t you…?

    • http://www.syncfu.com Dejan Strbac

      Yes, South-Eastern European by origin, Italian in the heart =) Why such a question?

    • Liam Young

      Groupola are a small company with a small team – they have a good marketing team who are starting their deals off with high numbers to show they are doing well, when they are probably only selling 25-50% of the number they display.

      There have been quite a few of these companies who have went out of business recently… I don’t see Groupon or mycitydeal going down that avenue as they are so large with massive investment and hundreds of employees making it work.

    • http://www.discountvouchers.co.uk Discount Vouchers

      You got to love Mr Pearson, of Groupola ( the discount copy site) the guy has the skin of a rhino:) Just read on the affiliates4u forum about the tricks he has played against other affiliates, merchants etc etc etc etc

      D

    • Mike

      D: Guy posting under “name” “Discount Vouchers” pointing to website discountvouchers.co.uk surely is the unbiased voice to judge Mark Pearson, owner of myvouchercodes.co.uk of course… :-) I bet Mr. Pearson is laughing himself to sleep every night as his competition is too busy slaging him off while he is making money. I find that hilarious.

      I have signed up to three group buying websites: mycitydeal, groupola and likebees. I found these “group buying website wars” one of the best things that happened to average joe like me since ebay. So many great deals, I am kidding you not, I must have saved £200 in a month on 5-6 deals alone. Bring it on!

    • http://discount-vouchers-london.co.uk/?p=9 Tech Crunch, Attack of the Groupon clones | Discount Vouchers London

      [...] year, aggregates the best offers available from 12 of the UK’s group buying sites. These include Groupola, My City Deal, Scrum Buy, Wowcher, Deal Bunch, Viva Voucher, KGB Deals, Wahanda, Snippa, [...]

    • david

      please stand by for the truth about groupola and markco media, i just wrote it all out but then my computer crashed and dont have time to write it again but wach this space, small things include the non experienced sales manager getting removed from the building for comsuming a whole litle bottle of sambucca and in excess of £300 worth of a popular class A substance and the truth about groupola’s “deals”

    • http://brettmbell.com/2010/04/23/gilt-launches-groupon-competitor-%e2%80%98gilt-city%e2%80%99-in-nyc-2/ Gilt Launches Groupon Competitor ‘Gilt City’ In NYC | BrettMBell.com

      [...] is only the latest in a long, long string of Groupon-like sites to launch recently, but it’s in a better position than most. [...]

    • thechosenone

      David, thanks for the info. Although it won’t have any affect on whether Groupola is successful or not I suspect you’re a disgruntled former employee so it’s your word against theirs.

      This thread is about the company not individuals they employ

    • Richard Moore

      Groupola seems to be kicking up the gear and Groupon is taking over mycitydeal… alot of changes in this marketplace!!!

    • http://www.greyblogs.com/groupon-makes-a-big-hire-rob-solomon-joins-as-president/ Groupon Makes A Big Hire, Rob Solomon Joins As President

      [...] commerce site Groupon is on fire. Everywhere I go, people are talking about it or trying to copy it. The Chicago-based startup just hired a big gun. Rob Solomon is joining as the company’s [...]

    • Livinia

      I wonder if anyone was able to get an iPod in the latest Groupla PR stunt – I mean offer!

    • http://eu.techcrunch.com/2010/07/02/groupolas-iphone-deal-and-a-wonky-server-creates-mailing-list-of-angry-customers/ Groupola’s iPhone deal and a wonky server creates mailing list of angry customers

      [...] list and create name recognition for the group buying site, appears to have somewhat backfired. The UK Groupon-clone has been running a promotion offering a limited number of its email subscribers an unlocked iPhone [...]

    • Mike

      I’ve already made a formal complaint to ASA and they will investigate Groupola, 10 Yatis PR&MKT company and Mark Pearson. Mark Pearson posed as one of winning buyers of the iphone on the fan page in the Facebook- when questioned by other FB users – his profile was deleted from the Groupola fan page minutes later. I denounced 10 Yatis and Mark Pearson in the Groupola’s Facebook page and they blocked my comments. ASA is very good to investigate scam and fraud cases within days. Groupola needs to prove that they have 200 definite buyers. I’m now blocked from Groupola’s Facebook page – so much for freedom of speech and shopping!

    • Simon Watkins

      Groupola = Fail.

    • http://edinburgh-massage.com Edinburgh Massage

      Another Groupon clone? zzzzzzzzzzzzzzzz

    • http://manchester-massage.net Manchester call girl

      Thank you so much, been looking everywhere for this! :-)

    • http://eu.techcrunch.com/2010/08/18/myvouchercodes-plans-to-go-hyper-local-with-iphone-app/ MyVoucherCodes plans to go hyper-local with iPhone app

      [...] from the host of deal-a-day Groupon clones, of which MyVoucherCodes founder Mark Pearson has one of his own – and Groupon itself, of [...]

    • FayeTinney

      Just came across another deal voucher site – Top Town Deals. They seem to have partnerships with radio stations!

      some good deals : )

      http://www.toptowndeals.com

    • http://www.evouchershopper.com usa
    • Tom Purnell

      I’ve already made a formal complaint to ASA and they will investigate Groupola, 10 Yatis PR&MKT company and Mark Pearson. Mark Pearson posed as one of winning buyers of the iphone on the fan page in the Facebook- when questioned by other FB users – his profile was deleted from the Groupola fan page minutes later. I denounced 10 Yatis and Mark Pearson in the Groupola’s Facebook page and they blocked my comments. ASA is very good to investigate scam and fraud cases within days. Groupola needs to prove that they have 200 definite buyers. I’m now blocked from Groupola’s Facebook page – so much for freedom of speech and shopping!

      I see the ASA have just filed a public listing!
      they will be investigating this case within the next 28 days so should make some good news.

    • http://discountandcodes.co.uk/ James

      There a sites like this popping up all over the place, we have just started a discount code site but have now realised how strong and huge this sector really is, anyway.. please let us know what you think.

    • Ryan

      You can start your own groupon clone too. Currently this is not a problem. There are just 2 things you will need: a script that will power your website and deals. If there’s no groupon clone site running for your city then it is likely that you’re sitting on a gold mine. As for the script I recommend Couponic: http://uniprogy.com

    • http://www.vouchercodesuk.net Voucher Codes UK

      More press coverage for Mark Pearson. He certainly does get his sites noticed lol. You’ve got to give him credit for being no 1 voucher code (at the moment!!) and he is staying up to date with a group buying site too.

    • Cristi Vlad

      i definitely recommend couponic with groupon clone only at http://uniprogy.com/

    • http://eu.techcrunch.com/2010/11/23/myvouchercodes-lands-on-iphone-to-help-more-local-outlets-cut-their-own-margins/ MyVoucherCodes lands on iPhone to help more local outlets cut their own margins

      [...] from the host of deal-a-day Groupon clones, of which MyVoucherCodes founder Mark Pearson has one of his own – and Groupon [...]

    • http://eu.techcrunch.com/2010/12/14/is-groupola-heading-to-the-deadpool/ Is Groupola heading to the deadpool?

      [...] the rather opportunistically named UK Groupon-clone from the same company behind MyVoucherCodes, has ceased offering any [...]

    • cristivlad

      i definitely would recommend couponic with groupon clone only at http://uniprogy.com/

    • Jenny White

      Just to let everyone know that Groupola no longer exists–it has been “absorbed” into My Vouchers.

    • Vldcristian

      i’m really satisfied with couponic only at http://uniprogy.com a groupon clone.

    • Vldcristian

      if you want to buy a couponic why not try http://uniprogy.com a groupone clone a .great script at a great price.

    • http://www.qibug.com/2010/04/gilt-launches-groupon-competitor-%e2%80%98gilt-city%e2%80%99-in-nyc/ Gilt Launches Groupon Competitor ‘Gilt City’ In NYC | Tech stuff center

      [...] is only the latest in a long, long string of Groupon-like sites to launch recently, but it’s in a better position than most. [...]

    • Vldcristian

      if you want a good couponic why not try groupon clone available only at http://uniprogy.com/

    • http://eu.techcrunch.com/2011/02/21/myvouchercodes-lands-on-android-claims-to-be-a-first/ MyVoucherCodes lands on Android – claims to be a first?

      [...] from the host of deal-a-day Groupon clones, of which MyVoucherCodes founder Mark Pearson launched one of his own, which has since been deadpooled absorbed into the MyVoucherCodes brand – and there’s [...]

    • http://ndot.in/products/ndotdeals-opensource-groupon-clone/ Groupon clone

      Now New York Times also planned to launch their own groupon clone website this month. Big companies are looking at daily deals. Big challenge for Groupon starts now.
      http://ndot.in/products/ndotdeals-opensource-groupon-clone/

    • Giannis Pinak

      Does anyone know on which platform is it built on? With groupon clone ready scripts such as Couponic it is extremely easy to build a groupon clone site. Full access to source and a various easy to install modules, even more deals sites are going to launch in the near future. Multilingual option available too for free ;) Check here http://uniprogy.com

    • http://eu.techcrunch.com/2011/03/10/groupola-gets-its-wrist-slapped-by-oft-as-192-iphones-go-missing/ Groupola gets its wrist slapped by OFT as 192 iPhones go missing

      [...] which originally launched as a Groupon-clone in the UK but has since pivoted to become a daily deal aggregator, has been found by the UK’s [...]

    • http://www.coupobox.co.uk Stav

      A good page that serves as a daily deal search engine and offers the user a great overview on the market is http://www.coupobox.co.uk. Instead of checking dozens of websites, you just check one site and save time and money.

    • henna

      Fast growing eCommerce business trend in every country. start cloning groupon websites and following the same business strategies to money. Now days inst ant websites also available in the market for grouponclone script. http://grouponclone.contussupport.com

    • Anonymous

      Groupola failed but here are new deals you can enjoy different promo codes, coupon codes, promotional codes at promocodeshop.com

    • http://joomabc.com Wusaisai5678

      Groupon Clone is definitely so popular these days. A large number of people want to set up their Groupon clone websites but do not know how to choose a good groupon clone script. Here I recommend a Joomla!-Powered Groupon Clone Script which has full functions and two styles-Groupon and LivingSocial Style. You can refer to http://joomabc.com for more details.

    • http://www.trainingcenter.com training courses

      Congrats
      Mark!!! This was your best idea for having a new website. And to Steve, thank
      you for posting this article that is really updating us on the change.

    • http://www.prompt-care.com/ Medical Centers

      Does anyone know on which platform is it built on? With groupon clone
      ready scripts such as Couponic it is extremely easy to build a groupon
      clone site. Full access to source and a various easy to install modules,
      even more deals sites are going to launch in the near future. Groupola = Fail.

    • dhiya

      I want to know any new updates in Groupon clone using groupalia…Its a fabric way to use and motivate the websites easily…  Groupon Script

    • http://odszkodowania24.co.uk/ Wypadek w UK

      Groupola is the small company with small team I think promocodeshop.com is the best for the coupon codes, promo codes, online coupons.

    • http://1stchoiceadvance.com/ Business Cash Advance

      Groupola.com fails cehck out for the latest new coupons, coupon codes, overstock coupons, promo codes at promocodeshop.com

    • Jenny

      Hi dhiya,
      Its really fantabulous to see this kind of link http://grouponclone.contussupport.com

      Thanks…

    • dhiya

      Thanks for sharing with us Jenny…………….
      http://grouponclone.contussupport.com

    • igor mib

      This is great news!
      uk.frcoupon.com

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