First Google, now Foursquare. Hot on the heels of Google’s first Search television ad (run during the Super Bowl, no less), the location-based social network Foursquare is gearing up to do the same thing tonight.
In a tweet sent from their main Twitter account, the Foursquare team notes a “rumor” that an ad for their service will be running on Bravo tonight alongside the show Sheer Genius from 9 to 10 PM. But it’s not a rumor, we’ve seen the ad (and have embedded it below for your own viewing pleasure). It’s a 20-second spot made by Bravo for Foursquare to highlight their recently announced a partnership that allows the network to point out locations from its shows that let fans who use Foursquare (or their own Guides By Bravo app) go to them in the real world. This is believed to be one of the deals currently earning Foursquare some revenue.
While the company is making some revenue, it’s not yet profitable, and the focus remains on building the product and gaining users. Currently, Foursquare is closing in on 500,000 users, but with a cable television commercial, those numbers could soar.
The service is in the process of revamping its website and several of its mobile applications. A new version of the iPhone app, which launched one year ago at the SXSW conference will hopefully be ready in time for this year’s SXSW, we’re told.
WOW! They are not playing! They really want to be the Facebook of check-ins
Its about time!
As a user, it’s imperative that sharing your location with strangers is all your responsibility, common sense will tell you that somehow privacy should be still on the hemisphere of your brain.
Location based services like Foursquare knows this.. the question is, why do people still have issues about this? Know more: http://bit.ly/foursquare-detailed-review
You fucking spammers thread-jacking with your bitly links annoy the shit of of me.
Embedded below, eh?
maudit…
Is it just me or the video not embedded here?
Where’s the [Video]?
still not seeing it?
“Currently Foursquare has something like 300,000 users” I think they have more than 400,00 users.. as they have been adding about 70,000 -100,000 new users every month
yeah i updated – it’s closer to 450,000
urgh, horrible advert but I guess it’s for the viewers… :(
+1 on that, can I also have some nachos with all that cheese?
Man, I *HATE* the Bravo announcer’s whiny voice, but big props to Foursquare for getting this ad! Extremely important to get visibility outside the early adopter community.
who cares, isn’t the 4sq appeal through word of mouth/viral sharing, like every other internet fad?
horrible, but funny lol
I already saw this commercial on Saturday on Bravo in Orlando. Wonder if someone jumped the gun, or if they were a test market.
I did almost spit out my coffee when it came on, as it wasn’t anything I expected from Bravo or FourSquare.
Yeah – I also saw this in Florida before 2/24 while watching Millionaire Matchmaker with my sister and complaining about that annoying, tinny, auto-tune-ish voiceover.
Still wondering, though – how does one get a BravoBadge?
Is it true that you are a shareholder in FourSquare MG?
I think a few others commented to this during TC’s intern-gate, just thought I’d get some clarification.
actually aired Tuesday night. What, just cause I am a guy, I’m not allowed to watch Bravo? Come on, those housewives are hot!
mg. sheAr genius. they cut hair. ;)
Can anyone tell me who does Biz Dev for foursquare? I’ve never seen such a small company get so many partnerships deals so quickly.
The guy who does Biz Dev is @TristanWalker : http://justtristan.com
Oh hot chicks use 4square?! I’m in!
They shouldn’t have used stock music in your ads.
That’s the song for Revision 3′s ROFL (which in turn shouldn’t have used stock music in the first place)