Want More Twitter Followers? Tweetmeme Has A Button For That.

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Tuesday, February 23rd, 2010

Now that Twitter did away with its monolithic Suggested User List, everyone can fight for followers on a more equal footing. Tweetmeme wants to help you gain followers with a new Follow Button you can place on your blog or Website. It looks very much like Tweetmeme’s ReTweet button, which is on 100,000 sites and registering 7 billion monthly impressions across the web, except it says “Follow” instead of “Retweet.” When you click on the Follow button, a window pops open that lets you sign into Twitter and follow the account tied to the button (usually the person or publication of the site the button is on).

The Follow button comes in different shapes and sizes, shows how many followers you have, and is tied into analytics services such as TwitterCounter, Twitalyzer, and TwitterGrader. The data from the Follow button should also appear in Tweetmeme’s own analytics. But it doesn’t yet. The Follow buttons are geared more towards advertisers, and indeed they can and will be placed in ads as well as on editorial content. Tweetmeme is also working on turning its ReTweet button into an advertising platform with AdTweets.

Follow buttons are nothing new, but Tweetmeme has a lot of distribution muscle with its Retweet buttons. The question is, how many buttons are you going to gunk up your site with? Should we add a follow button to every post?

Company: TweetMeme
Website: tweetmeme.com
Launch Date: 2008
Funding: €650k

TweetMeme is a service which aggregates all the popular links on Twitter to determine which links are popular. TweetMeme categorises these links into Categories, Subcategories and Channels, making it easy to filter out the noise to find what you’re interested in. TweetMeme was built by a small web company called fav.or.it.

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Company: Twitter
Website: twitter.com
Launch Date: March 21, 2006
Funding: $1.16B

Created in 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com, more than 200 million monthly active users around the world. We see a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet.

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