Now that Twitter did away with its monolithic Suggested User List, everyone can fight for followers on a more equal footing. Tweetmeme wants to help you gain followers with a new Follow Button you can place on your blog or Website. It looks very much like Tweetmeme’s ReTweet button, which is on 100,000 sites and registering 7 billion monthly impressions across the web, except it says “Follow” instead of “Retweet.” When you click on the Follow button, a window pops open that lets you sign into Twitter and follow the account tied to the button (usually the person or publication of the site the button is on).
The Follow button comes in different shapes and sizes, shows how many followers you have, and is tied into analytics services such as TwitterCounter, Twitalyzer, and TwitterGrader. The data from the Follow button should also appear in Tweetmeme’s own analytics. But it doesn’t yet. The Follow buttons are geared more towards advertisers, and indeed they can and will be placed in ads as well as on editorial content. Tweetmeme is also working on turning its ReTweet button into an advertising platform with AdTweets.
Follow buttons are nothing new, but Tweetmeme has a lot of distribution muscle with its Retweet buttons. The question is, how many buttons are you going to gunk up your site with? Should we add a follow button to every post?