Apple thinks of itself as a mobile device company. In January at the iPad launch event, Steve Jobs noted that “Apple is the largest mobile devices company in the world now.” And responding to a direct question today at a Goldman Sachs conference, liveblogged by the WSJ, COO Tim Cook reiterated: “Yes, you should definitely look at Apple as a mobile-device company.”
Cook also pointed out that the majority of Apple’s revenues now comes from mobile devices (including laptops) or content for those devices. Indeed, if you look at the breakdown of Apple’s fourth quarter revenues of $15.7 billion, nearly $12 billion of that came from portable Macbooks ($2.8 billion), iPods ($3.4 billion) and iPhones $5.6 billion). And another $1.2 billion came from iTunes.
Apple isn’t abandoning computers. It is a mobile device company because computing is going mobile. What about things like Apple TV? “Apple TV is a hobby,” Cook says dismissively, echoing another sentiment Jobs has expressed before. Nevertheless, the company sold 35 percent more Apple TVs last quarter than the year before and continues to invest in the opportunity.
For more on what Cook said today, read the liveblog notes from the WSJ or the Business Insider.
Timothy D. Cook is Apple’s CEO, who took over from Steve Jobs on 25 August 2011. In his previous position as COO, Cook was responsible for all of the company’s worldwide sales and operations, including end-to-end management of Apple’s supply chain, sales activities, and service and support in all markets and countries. He also headed Apple’s Macintosh division and played a key role in the continued development of strategic reseller and supplier relationships, ensuring flexibility in response to an...
Started by Steve Jobs, Steve Wozniak, and Ronald Wayne, Apple has expanded from computers to consumer electronics over the last 30 years, officially changing their name from Apple Computer, Inc. to Apple, Inc. in January 2007. Among the key offerings from Apple’s product line are: Pro line laptops (MacBook Pro) and desktops (Mac Pro), consumer line laptops (MacBook) and desktops (iMac), servers (Xserve), Apple TV, the Mac OS X and Mac OS X Server operating systems, the iPod (offered with...
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