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Shoe retail site Spartoo acquires Sacby.com

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Is Spartoo beginning to look more and more like Zappos? The France-based company has just announced that they have acquired Sacby.com for €1 million – in order to further develop its online shoe retail business into the domain of handbags and feminine accessories.

With over 4 million monthly unique visitors, Spartoo has become one of the European leaders in online shoe retail. The site currently offers over 150 shoe brands and all purchases include free shipping and returns.

20-something-year-old co-founders Boris Saragaglia, Paul Lome and Jérémie Touchard officially launched the company on August 16, 2006 when they were fresh out of university. Since then, the company has expanded into the UK, Luxembourg, Belgium and Italy – and was recognized as the 6th fastest growing European company by Bullhound Media Momentum in 2009.

The acquisition should reinforce Spartoo’s 65% female shoppers, as Sacby.com has a 90% female customer-base and includes products from luxury brands and Paris-based designers. Sacby.com was previously owned by feminine online shopping site, 24h00.com, a struggling former competitor of Vente-privée. Spartoo’s purchase of Sacby.com should add to the company’s overall clientele by 30%.

Spartoo closed a €12 million second round of funding in Janaury 2010 with Highland Capital Partners and Endeavor Vision. Spartoo had also received initial funding from CM-CIC Capital Privé and A Plus Finance.

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