The People Of Twitter Think NBC's Olympics Coverage Sucks

Erick Schonfeld

Erick Schonfeld is a technology journalist and the executive producer of DEMO. He is also a partner at bMuse, a product incubator in New York City. Schonfeld is the former Editor in Chief of TechCrunch. At TechCrunch, he oversaw the editorial content of the site, helped to program the Disrupt conferences and CrunchUps, produced TCTV shows, and wrote daily... → Learn More

Thursday, February 18th, 2010

NBC is driving people on the Internet crazy by tape-delaying coverage of the Olympics until primetime. Okay, maybe it’s only driving Henry Blodget crazy, and everyone on Twitter.

Well, not everyone on Twitter—68 percent, according to a recent reading I took on Twitter Sentiment. Roughly two thirds of Tweets about the NBC Olympics are negative. Some examples of the venting occurring on Twitter about NBC’s delayed Olympics coverage:

NBC sucks. Why the hell is the Olympics not live

Watching the #Olympics on #NBC since I love watching hours old tape of events I know the results of.

What’s the point of watching the women’s downhill super combined when you already know that Lindsey Vonn crashed because half the people you follow on Twitter decided to spoil the race earlier in the day when it actually happened? Sports need to be shown live because half the drama is in the outcome. The excitement just kind of fizzles otherwise.

Everything else is realtime, NBC can’t expect the country to just wait for Bob Costas to start rolling tape.

Company: NBC Universal
Website: nbcuni.com
Launch Date: May 2004

NBC Universal is a media and entertainment company, working in the development, production, and marketing of entertainment, news, and information to a global audience. The company was formed through the combining of NBC and Vivendi Universal Entertainment.

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Company: Twitter
Website: twitter.com
Launch Date: March 21, 2006
Funding: $1.16B

Created in 2006, Twitter is a global real-time communications platform with 400 million monthly visitors to twitter.com, more than 200 million monthly active users around the world. We see a billion tweets every 2.5 days on every conceivable topic. World leaders, major athletes, star performers, news organizations and entertainment outlets are among the millions of active Twitter accounts through which users can truly get the pulse of the planet.

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