M&A Gossip: Match.com Flirting With Singlesnet

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People in the online personals industry are buzzing. We’ve heard a rumor that online dating service and IAC property Match.com is acquiring fellow dating site Singlesnet. We’ve reached out to both companies for confirmation. Singleset’s representative wrote back to us to say: “I’m not in a position to discuss or consider this topic at the present time” Match.com has not yet responded.

If true, the acquisition wouldn’t be surprising. Match is in the habit of buying up potential competitors. The dating giant scooped up highly-targeted dating site network People Media last year for a whopping $80 million.

And Singlesnet’s traffic is fairly significant for a dating site that doesn’t have the resources of IAC-backed Match. According to comScore stats for January, Singlesnet saw 3 million unique visitors worldwide, which was half of Match.com’s 6.1 million unique visitors for the same period.

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