• M&A Gossip: Match.com Flirting With Singlesnet

    Thursday, February 18th, 2010

    Leena Rao currently works as a writer for TechCrunch. She recently finished graduate school at the Medill School of Journalism at Northwestern University, where she studied business journalism and videography. From 2004 to 2007, she helped lead Congresswoman Carloyn Maloney’s community outreach and relations efforts in New York City. She graduated from Columbia University in 2003, where she was... → Learn More

    People in the online personals industry are buzzing. We’ve heard a rumor that online dating service and IAC property Match.com is acquiring fellow dating site Singlesnet. We’ve reached out to both companies for confirmation. Singleset’s representative wrote back to us to say: “I’m not in a position to discuss or consider this topic at the present time” Match.com has not yet responded.

    If true, the acquisition wouldn’t be surprising. Match is in the habit of buying up potential competitors. The dating giant scooped up highly-targeted dating site network People Media last year for a whopping $80 million.

    And Singlesnet’s traffic is fairly significant for a dating site that doesn’t have the resources of IAC-backed Match. According to comScore stats for January, Singlesnet saw 3 million unique visitors worldwide, which was half of Match.com’s 6.1 million unique visitors for the same period.

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