Poker.org sold for $1 Million, Most Ever For .org Domain
David Diaz
Feb 17, 2010

Sedo, a domain marketplace, has brokered the largest sale of a .org domain to date. Brokered on behalf of National A-1 Advertising, the domain poker.org was sold to PokerCompany.com for the sum of $1 million. Prior to the sale of poker.org, the highest .org sale was $198,000 for engineering.org, followed by sexe.org which sold for $151,400. The sale price for poker.org is smaller than those of some of the largest .com sales, which rang in at $5.1 million for Toys.com, and $3 Million for the candy.com sale. Edit: Sex.com was the largest .com sale at $14M. Fund.com was notable in that it sold for $10 million.

Domain registrations for .org’s have risen recently, up 11% in the first half of 2009 over the same period a year before according to pir.org Currently there are over 7 million .org domain registrations, making .org’s the third largest domain extension, trailing only .com and .net.

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  • mrvco

    poker.org sounds more like a porn site

  • Ryan P

    What about fund.com? That one sold for $10 million.

  • matt

    referrals alone should recoup the cost, as the domain should rank high in search engine results for “poker”, etc.

    i say, good investment.

  • http://www.domaingram.com Generic Domains

    That is one great payday.
    Shows you that top 3 TLDs com, net and org are still the most valuable for generic terms.

    Cybersquatting = No Good
    Generic Domains = Awesome

  • Jack Unbox

    Poker…I hardly know her!

  • http://www.loudable.com Suhasini

    Poker.org is no doubt a very amazing site and $1 million like ehis site is still pretty less.

  • http://www.leap.com/ George Kirikos

    Sounds reasonable…..I wonder how many lowball offers I’ll get this week for my games.org + game.org ? :)

  • Johnny

    pokerallnight.org would be more porn

  • http://www.facebook.com/profile.php?id=544905202 Michał Wendrowski

    This is great news for the domainers. Never would have thought that a .org domain name could be worth such an amount.

  • Todd

    engrish much?

  • http://scottc.wordpress.com Scott Carmichael

    Well, down here in Alabama “Bingo” halls ran as charities even though they were basically mini casinos. So yeah, I could see the potential for a “Poker Organization”!

    Seriously though – that’s a waste of money.

    My apologies for living in Alabama too. What can I say? At least it isn’t Michigan. :P

  • John

    hmm if that got sold for 1mill i wonder how much my domain pwned.com would sell for? interesting

  • http://www.domaingram.com Generic Domains

    Are you serious? Develop them. You should rank high in no time.

  • http://www.aromahand.com aromahand

    crazy, but definitely worth more than most real estate properties out there even in a high market. having the right domain is key (obviously).

    thanks for another great piece.

    :)

  • igniman

    PokeHer.org is available

  • James

    And this is why online gambling needs to be legalized again in the US… so that these types of gambling-related transactions can directly stimulate our economy.

  • http://www.com.es Ferran

    The most expensive domains sold::
    Sex.com – $14 million, January 2006
    Games.com – $10.7 million, March 2006
    Business.com – $7.5 million, November 1999

  • http://www.adgames.com Ferran

    I can help you to develop them and make huge money!

  • Andy

    He owns Leap.com.
    Something tells me he has quite a freaking strong Domain portfolio

  • Darren

    Sorry David, I don’t think you did your research. $14M for sex.com is chump change compared to business.com which sold for $345M in 2007. Also worth mentioning are fund.com (mentioned in comments above) for $10M in 2008 and porn.com for $9.5M.

  • http://www.encuentratujob.com.mx/jobCountry/JobUsa.htm Bolsa de Trabajo

    Poker is poker not porn dumb.

  • Darren

    That last comment was to the article author, not you Ferran. I hit the wrong ‘reply’ link.

  • Shuki Haiminis

    @Darren

    I think he was talking pure domain plays….which is why he mentioned the $7.5 million transaction and not the sale for the full working Business.com company.

  • http://blog.daryn.net Daryn

    beauty.cc sold for $1 Million in 2000. Some question of it’s actual cash price, and the deal’s legitimacy, but still a lot of money for a non com/net/org.

    http://findarticles.com/p/articles/mi_m0EIN/is_2000_June_13/ai_62704281/

  • LuckLocator.com

    who owns the greatest strategic domain portfolio ever created?

  • http://jacobian.web.id Jacobian

    wow that’s a huge sum of money for a domain.well at least the site is for gambling right?so the money they spent will come back then. :-)

  • adam

    what about it ?

  • http://www.domainnamenews.com/miscellaneous/national-a1-sells-pokerorg-1-million/7201 National A1 Sells Poker.org for $1 million | Domain Name News

    [...] reported earlier on TechCrunch , National A1 has sold the domain Poker.org for $1 million to poker company PokerCompany.com . The [...]

  • http://www.domainnamenews.com Adam

    A small correction. It’s National A1 Advertising not A1National

  • http://www.dncrunch.com/?p=2463 National A1 Sells Poker.org for $1 million | Domain News, Videos and Domain Blogs

    [...] reported earlier on TechCrunch , National A1 has sold the domain Poker.org for $1 million to poker company PokerCompany.com . The [...]

  • http://www.ArbelArif.com Arbel

    Very Nice Sale…

  • http://www.KeepingItRural.com Terrell Miller

    George now look what you’ve started – it looks like you’ll be receiving your fair share of offers and development opportunities here too.

  • http://www.amitbhawani.com/blog/ Amit Bhawani

    Well it does not, but the name still would be used as a brand name for online poker websites which make hell lot amount of money.

  • http://www.octechonophile.com david amodt

    i’ve got ipadfanboy.com if anyone is interested. make me an offer. :)

  • Darren

    Yes, that’s a fair enough point but considering that the price was an unbelievable 23 times the actual revenue the site was generating, I think we can be fairly confident that a fair proportion of that price was for the domain name. Admittedly, it’s impossible to quantify how much but I think it’s still easily the most expensive domain name sale.

  • LOL

    Can you say Trademark Infringement?

  • Cartoonz

    Mr. Diaz,

    You really should be accurate and say something like “the highest REPORTED sale was…” because your examples, while publicly announced, are far from the largest sales – even for just a pure domain. Fact is, most sales that happen in the 7 & 8 figure range are purposefully kept private with non-disclosures all around.

  • Darren

    Sorry, that’s not $15M revenue but $15M EBITDA.

  • http://www.sriraj.org Sriraj

    He was talking about .org TLD’s

  • http://www.pokeher.org David Baracoa

    @ igniman, PokeHer.org is now available for sale you mean:

    http://www.pokeher.org

    LOL

  • http://www.gates360.com Gates360.com

    Gates360.com – A domain name based on Google’s birth place at Stanford University is for sale!

  • http://www.francischung.ca Francis Chung

    Anybody interested in pokerelites.com? lol

  • http://www.playsonny.com/ rush

    nice info.. :D

  • Stephen

    Third? Aren’t .de and .cn more popular than .org?

  • Jojo

    “Currently there are over 7 million .org domain registrations, making .org’s the third largest domain extension, trailing only .com and .net.”
    There are more than 13 million .de domain registrations.

  • http://www.dncrunch.com/?p=2471 Poker.org Sells For $1m; Largest Ever .ORG Sale | Domain News, Videos and Domain Blogs

    [...] To read this report in TechCrunch in full, see: techcrunch.com/2010/02/17/poker-org-sold-for-1-million-most-ever-for-org-domain/ [...]

  • http://www.domainsnews.net/domains-sold-news/poker-org-1000000-sold.html Poker.org $1,000,000 SOLD | DomainsNews.net

    [...] Sedo, a domain marketplace, has brokered the largest sale of a .org domain to date. Brokered on behalf of National A-1 Advertising, the domain poker.org was sold to PokerCompany.com for the sum of $1 million. Prior to the sale of poker.org, the highest .org sale was $198,000 for engineering.org, followed by sexe.org which sold for $151,400. Poker.org sold for $1 Million, Most Ever For .org Domain [...]

  • http://xpod.no/wptest/?p=4887 CS.no » At $1million, Poker.org is the most exp .org domain

    [...] [Techcrunch] [...]

  • http://www.dncrunch.com/?p=2474 Is The Sale Of Poker.Org For $1M A Game Changer? We Say Yes | Domain News, Videos and Domain Blogs

    [...] reported by TechCrunch.com last night and by DomainNameNews.com, Poker.Org sold for a cool Million yesterday by National A-1 [...]

  • http://www.com.es/001107/vendido-pokerorg-por-1000000/ Vendido Poker.org por 1.000.000$ — Com

    [...] Poker.org por 1.000.000$ Escrito en Noticias El dominio .org Poker.org ha sido vendido por un millón de dólares, convirtiéndose en el dominio .org más caro de la historia. [...]

  • http://www.ekhichdi.com Tina

    I wonder whats the use of buying domains with so much of money. If your business model is good then it work with any domains.
    http://www.ekhichdi.com/e/Solution—to-make-webpage-load-faster-in-IE8-1.html

  • http://domainingmanual.com/2010/02/is-the-sale-of-poker-org-for-1m-a-game-changer-we-say-yes/ Is The Sale Of Poker.Org For $1M A Game Changer? We Say Yes | Domaining Manual

    [...] reported by TechCrunch.com last night and by DomainNameNews.com, Poker.Org sold for a cool Million yesterday by National A-1 [...]

  • http://www.wettpiraten.com/forum/pokernews/5320-pokerdomains-angebote-und-bisherige-verkaufspreise.html#post44971 Pokerdomains – Angebote und bisherige Verkaufspreise – Wettpiraten.com – Sportwettenforum – Pokerforum

    [...] Poker.org sold for $1 Million, Most Ever For .org Domain __________________ Online Poker – Hebelhandel – Pokerdomains Zitat: [...]

  • http://blog.neubox.net/index.php/2010/02/poker-org-se-vende-por-1-millon-de-dolares/ Poker.org se vende por $1 millón de dólares « El Blog de NEUBOX Internet

    [...] Vía TechCrunch [...]

  • http://zenchi.net/news/?p=76 Zenchi.net – Company and Domain Industry News » Blog Archive » The $1million .org

    [...] and keyword poker and adult x-rated domains are where many find their fortunes.  Reported on Techcrunch, National A1 Advertising has sold the domain Poker.org for $1 million USD to poker company [...]

  • http://blog.mtw-ed.com/2010/02/poker-org-nets-world-record-1m/ Poker.org Nets World-Record $1m « MTW:ED Blog

    [...] has recently been sold on Sedo for $1 million, the largest amount ever for a .org name, TechCrunch is reporting. Brokered on behalf of National A-1 Advertising, the domain poker.org was sold to [...]

  • alisandro aponte

    With the developed world having a problem with consumption and spending, should I be surprised at the sum paid? Oh well, such is Human Nature. Place your bet!

  • http://tekxy.org TekxY

    It’s a great business, in almost no-time, they will be better ranked for “poker” on the search engines, and for poker sites 1M isn’t much.

  • http://elitechoice.org/2010/02/19/1-million-sale-of-org-domain-is-highest-till-now/ $1 million Sale of .Org Domain is Highest Till Now | Elite Choice

    [...] techcrunch, poker.org, engineering.org This entry was posted by author: Radhika on Friday, [...]

  • Schmich

    What’s up with all these .org sites that have nothing to do with organizations?

    I remember my mother working at UNEP having to wait a long time in order to be granted a .org domain name.

  • http://crunchtech.org/?p=374 Poker.org alan adı 1 milyon dolar değerle satıldı

    [...] konu ile ilgili daha fazla bilgi edinmek isterseniz Techcrunch sayfasına [...]

  • rokoroko

    - off topic – but also generic name StockExchange . TV is also for sale – isnt the TV extension even better than org ?

  • http://www.streetsofdublin.com/wp-shop-usa/2010/02/19/poker-org-sold-for-1-million-most-ever-for-org-domain/ Poker.org sold for $1 Million, Most Ever For .org Domain | Online Bargains USA

    [...] more on TechCrunch Sphere: Related [...]

  • http://agora.is/2010/02/so-what-should-we-call-it/ So what should we call it? | Agora

    [...] But we’ve spent hours upon hours bouncing ideas for company names and doing endless lookups for available .com domain names. You’d be amazed by the combinations people seem to register in hope for the sweet $1 Million buyout. [...]

  • http://nythemes.com NY Themes

    Anyone interested in PokerLoans.net ?

  • http://www.chandan.in chandan

    wow what a sale :)

  • http://ivanyn.es/?p=5 Vendido Poker.org por 1.000.000$

    [...] Poker.org por 1.000.000$ El dominio .org Poker.org ha sido vendido por un millón de dólares, convirtiéndose en el dominio .org más caro de la [...]

  • http://pokerorg.wordpress.com/2010/02/19/pokerdotorg/ Poker.org sold for $1 Million « Poker "dot" org

    [...] TechCrunch Possibly related posts: (automatically generated)Poker.org Worth One MillionNo [...]

  • http://www.FreePoker.net Mike Z

    If Poker.org is worth $1M, what is Poker.BS and FreePoker.net worth?

  • http://www.williamwaiwong.com/off-topic/domain-parking-squatting-and-flipping-how-long-can-this-model-last/ Domain Parking, Squatting, And Flipping – How Long Can This Model Last? | William Wai Wong

    [...] sale of Poker.org made domain parking history last week. PokerCompany.com tendered over $1 million for Poker.org making the purchase the highest ever paid for a .org domain [...]

  • http://www.CheapestCarInsurance.com Mike Z

    CheapestCarInsurance.com, CheapestBooks.com, CheapestRentaCar.com, CheapestRoses.com, etc..

  • http://sex.tv stefano scolari

    how much can be sell to sex.tv and poker.tv?

  • http://www.pokerlagg.com Pokerlagg

    what the numbers,

  • Marky Mark

    i've got ipadfanboy2go4u.com if anyone is interested. make me an offer. :)

  • http://www.edoubleclicks.com John Smith

    how about poker face ?

  • http://freepokerresources.com Gabor “Free Poker” Hodos

    Premium domains wealth a lot of money especially in these high value markets. But the domain is just one thing in search engine optimization.

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