Mitsubishi now wants to upscale your HD to 4K

Devin Coldewey

Devin Coldewey is a Seattle-based writer and photographer. He has written for the TechCrunch network since 2007. Some posts he’d like you to read: The Dangers of Externalizing Knowledge | Generation i | Surveillant Society | Choose Two | Frame Wars | The User’s Manifesto | Our Great Sin His personal website is coldewey.cc. → Learn More

Tuesday, February 16th, 2010


As a guy who likes his image quality, I have to say I am shocked, shocked at this ridiculous trend. I think the manufacturers of TVs and Blu-ray players are preying on consumers’ ignorance with the whole upscaling thing. Sure, it’s good to have a little sharpening algorithm in there so edges don’t get too blurry when you blow it up, but honestly. Blowing up 1080p to 4K?

I guess technically it’s no worse than saying your’e going to upscale DVD resolution (480i) to 1080p. Hmm, in fact, it’s not even as bad as that. But with a 100″ 4K display like the one pictured, you’re going to see every little weirdo artifact that results from over-sharpening, motion blur reduction, and that sort of thing.

It’s all a moot point right now, though, since affordable 4K displays are still really far off. Most people don’t even know the difference between Blu-ray and regular DVDs.

[via Akihabara News]

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