Users of the MP3 download store and media player can now link their Last.fm account to the app, enabling them to ‘scrobble’ tracks played on their mobile phone and send listening data to the Last.fm website in real-time.
As a result, the ‘Now Playing’ status on a user’s Last.fm profile is constantly updated and the music streaming service’s music recommendations will, of course, also improve.
It’s not the first time that 7digital and Last.fm have hooked up though. Last.fm already integrates 7digital’s MP3 store so that users can, optionally, purchase streaming tracks for download. So in a sense the BlackBerry app’s Last.fm integration is reciprocal, creating greater synergy between the two offerings.
Further enhancements to 7digital’s BlackBerry app include improved artist search within the download store, support for the BlackBerry Curve 8350i, and Netherlands store support and localisation with local artist tracks and albums.
The app and accompanying store also expands its reach with additional country access for 15 European countries: Bulgaria, Cyprus, Czech Republic, Estonia, Greece, Hungary, Iceland, Lichtenstein, Latvia, Lithuania, Malta, Poland, Romania, Slovakia, Slovenia.
7digital says that its BlackBerry app has been downloaded over 200,000 times since its launch.