• YouTube Introduces "Safety Mode" For That Grey Area Content

    Wednesday, February 10th, 2010

    Robin Wauters is the European Editor of tech blog The Next Web and lead editor of Virtualization.com. He was a senior staff writer at TechCrunch until his departure in February 2012. Aside from his professional blogging activities, he’s an entrepreneur, event organizer, occasional board adviser and angel investor but most importantly an all-round startup champion. Wauters lives and works in... → Learn More

    YouTube introduced a new option dubbed ‘Safety Mode’ this morning, essentially giving users a bit more control over what they get to see on the insanely popular video sharing site.

    The new setting is browser-specific and opt-in, and helps users screen out potentially offensive content that they may prefer not to stumble upon (or have their family members see), even if the content is inherently not against YouTube’s Community Guidelines.

    As an example, YouTube cites news videos that contain graphic violence, such as war coverage. The company is careful enough to say the filter will not be 100% perfect.

    From the support page (where you can also find out how to turn on the setting, and even lock your choice on your browser with your YouTube password):

    Safety Mode gives users the option to choose not to see mature content that they may find find offensive, even though it’s not against our Community Guidelines. When you opt in to Safety Mode mode, videos with mature content or that have been age restricted will not show up in video search, related videos, playlists, shows and movies. While no filter is 100% accurate, we use community flagging, hide objectionable comments and porn image detection to identify and hide inappropriate content. Safety Mode on YouTube does not remove content from the site but rather keeps it off the page for users who opt in.

    The ability to opt in to Safety Mode is available in all languages YouTube currently operates in, but does not extend to YouTube Mobile at this point.

    Company: YouTube
    Website: youtube.com
    Launch Date: February 2005
    Funding: $11.5M

    YouTube provides a platform for you to create, connect and discover the world’s videos. The company recently redesigned the site around its hundreds of millions of channels. Partners from major movie studios, record labels, web original creators, viral stars, and millions more all have channels on YouTube. YouTube is predominantly an ad-supported platform, but also offers rental options for a growing number of movie titles. YouTube was founded in 2005 by Chad Hurley, Steve Chen and Jawed Karim, who...

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