Mobile marketing solutions provider MADS has partnered with Netbiscuits, which offers a B2B web software platform for the creation, publication, and monetization of mobile websites.
In essence, MADS’ mobile marketing platform will be integrated with Netbiscuits mobile website publishing platform, which enables the latter’s publishers to monetize their sites utilizing mobile ad campaigns via the MADS network, which self-reportedly includes over 20 global ad sales agencies.
No word on deal size or agreement terms.
MADS’ mobile marketing platform ONE also allows publishers to backfill bulk ads from other networks such as AdMob / Google, BuzzCity, InMobi and Apple’s Quattro Wireless. Netbiscuits has expanded its Ad Banner Biscuit to ensure that all portals using the Netbiscuits software platform can easily deliver MADS ads.
We’ve covered Germany-based Netbiscuits before, most recently when they struck a deal with Universal Music Group.