Dailymotion wins EMI video content in ad-supported deal

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Music giant EMI is to deliver its premium music videos onto the platforms run by DailyMotion, the French-based ‘European YouTube’.

Content will go onto the main site, mobile, iPhone app and the DailyMotion channel on Internet-connected TVs. The deal covers all EMI’s labels, and the labels represented by EMI Label Services and EMI’s Caroline Distribution unit.

Artists featured from April will include Coldplay, Katy Perry, Robbie Williams and David Guetta. Dailymotion will deliver ads against the videos to all three screens.

Paris-based Dailymotion has over 65 million unique monthly visitors, according to comScore. It raised another €15 million in financing late last year. The venture recently turned profitable, but that additional investment was required to fund its steep growth. It expects a 50% increase in turnover in 2009 and 2010. DailyMotion says it currently serves 1 billion video views per month.

EMI has licensed content to Vevo (only available in the US), the joint venture video service from YouTube/Google, Universal Music Group and Sony Music Entertainment. It also signed a video and live exclusives content deal last year with Hulu.

DailyMotion’s TV outlets now extend to partnerships with Sony, Yahoo TV widgets, IPTV in France, Vudu, Divx in addition to the web. It has ads running on all these platforms and will also use the new ad formats for broadband TV that were announced at CES.

  • http://slyvisions.com/files/dailymotion-adds-emi-video-content/ DailyMotion adds EMI video content « SlyVisions dot Com

    […] video hosting site DailyMotion, and YouTube competitor, has announced that they’ve struck a deal with EMI, which will allow DailyMotion to host video content […]

  • http://reframeit.com/comments/2VoDVeIiuc6 Reframe It -- It's Your Web, Speak Up, Give It Context

    Michael Linton had this to say…

    DailyMotion is a fantastic service – this is great news, congrats to the team there!…

  • Ajax Jones

    Very nice deal, but sadly alexa says
    http://www.alexa.com/siteinfo/dailymotion.com

    I’d hate to be in there where their end game is an entropic traffic graph

  • http://www.socialnetworkingwatch.com/2010/02/dailymotion-secures-emi-video-content-in-ad-deal.html Social Networking Watch

    DailyMotion Secures EMI Video Content In Ad Deal…

    TECH CRUNCH – Feb 10 – Music giant EMI is to deliver its premium music videos onto the platforms run by DailyMotion, the French-based ‘European YouTube’. Content will go onto the main site, mobile, iPhone app and the DailyMotion channel……

  • http://www.ukstevieb.com/2010/02/11/steviebs-shared-items-february-11-2010/ StevieB’s Shared Items – February 11, 2010 at LostInCyberspace

    […] Dailymotion wins EMI video content in ad-supported dealFebruary 10, 2010 […]

  • http://TheMusicVoid.com Jaysen

    Interesting article, but from this report it seems EMI may be in a spot of bother – http://bit.ly/dxaLeH

  • http://blog.dailymotion.com/index.php/2010/02/11/emi-music-and-dailymotion-announce-a-global-music-video-partnership/ Dailymotion Blog » Archive du blog » EMI Music and Dailymotion Announce a Global Music Video Partnership

    […] Read more about our new partnership here! […]

  • http://www.babygenerator.org Tara

    DailyMotion has now had a total of almost 70 Million injected into its funding

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