Social travel guide tripwolf's iPhone app goes freemium, introduces in-app purchases

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[Austria] Social travel guide tripwolf has released an updated iPhone app that ramps up the company’s freemium offering with the introduction of in-app purchases for destinations where tripwolf has more in-depth information.

The premium content is garnered from the Vienna-based startup’s existing partnerships with travel guide publishers Footprints and Marco Polo (a subsidiary of Mair Dumont), which is supplemented with user-generated content from the tripwolf community.

Additionally, the iPhone app offers a bunch interactive features, including photo-uploads, the ability to vote for locations, write reviews, search for points of interest, and add new locations or places to the tripwolf travel guides.

And in what’s increasingly becoming a trend, much of the tripwolf app can operate in offline mode, something that’s particularly needed in order to eliminate data roaming costs while traveling. Any content created by a user while in off-line mode is automatically synchronized once a data connection becomes available.

Despite a bigger emphasis on premium content, the tripwolf app itself remains free, including guides for nearly 50,000 destinations worldwide. The app then acts as a container for more in-depth paid-for versions of some of those guides for locations where tripwolf’s content rivals traditional travel guide books. These include guides for Amsterdam, Barcelona, Berlin, Bologna, Florence, Madrid, Milan, Paris, Rome, Salzburg, Turin and Vienna, along with Denmark, England, Finland, France, Ireland, Italy, Luxembourg, Netherlands, Norway, Portugal, Scotland and Spain. Each premium guide costs €4.99.

Here’s a complete list of the app’s features:

• travel info on 50,000 cities, countries and regions worldwide
• more than 550,000 geocoded Points of Interest worldwide
• professional content from Marco Polo and Footprint travel guides
• constant updates and improvements by the tripwolf community
• download and offline use of travel guides (no data roaming costs!)
• user locating to show points of interests in the vicinity – even in offline mode
• photo uploads and user reviews (can be written offline as well)
• available in 5 languages (English, German, French, Spanish and Italian)

  • http://neverodd.co.uk Paul Smith

    The tripwolf app has always had the capability to download city guides for offline use, one of the reasons it had so much potential to begin with.

    The in-depth guides at €4.99 are a brave step, but if they can cherry-pick the UGC so it’s of a high enough quality, it could make for a really exciting, interactive travel product – in a space where key players like Lonely Planet are effectively photocopying their guidebooks and pasting them in an app.

  • Lanette

    Hi,

    Gotta love that i phone. This is one of the best apps I have seen. Do you have the downloads for just mayjor cities? Some of the best travel destination are in the sticks for us adventurers?

    Thanks,

    Lanette

  • hank

    No, their logo doesn’t at all look like a copy of firefox.

  • http://jines.org/news/social-travel-guide-tripwolfs-iphone-app-goes-freemium-introduces-in-app/ Social travel guide tripwolf's iPhone app goes freemium, introduces in-app … | NewsJines

    […] TechCrunch (blog) […]

  • Michael K. Bold

    If I understand it correctly, this new application can essentially be distinguished from existing apps as it will continually update print travel guide content with information from the Tripwolf community. I am sceptical. Why? There is no information input from the community. Tripwolf currently has over 50,000 members; however the majority have signed up apparently only to take advantage of the free content downloads from brands like Marco Polo, which would otherwise have cost. The amount of user generated content is consequently low on Tripwolf.com. For the New York travel guide for instance, just 21 comments have been entered since April 2008 – and just one of these longer than a single line. Comments like “New York City is an amazing city. I love this city” are unhelpful to the blindest of travellers. New York’s most significant tourist attraction on Tripwolf, Central Park, has amassed two user generated content (“Lovely squirel paradise..“ and “Great park!“) in two years. Tripwolf has not yet managed to build up a remarkable quantity of user generated content. Before this develops, Tripwolf will remain a standard travel portal like the rest, the only difference being that Tripwolf gives away valuable content from established brands in exchange for registrations. A bad business case for the brands, a nice one for Tripwolf. But that has nothing to do with being a social travel guide.

    • http://www.tripwolf.com Sebastian

      Mr. Bold, you are looking in the wrong place. It’s true that our reviews are still sparse in many places. But look at the votes: The tripwolf community has organized the world’s travel information in a meaningful way in the last 1.5 years – by voting for the best places in thousands of destinations around the world!
      The information we got from travel guide publishers was essentially unordered: A list of 1200 Parisian restaurants doesn’t give much guidance to a traveler. But thanks to the tripwolf community, on tripwolf you’ll now find top 10 lists for practically everything: sights in Bologna, restaurants in Paris, bars in Bangkok or shops in Copenhagen. Traditional travel guide publisher needs 200 writers to come up with that, and they can only update the information every 2 years. At tripwolf in comparison, we have no more than 2 editors, Philipp and Adena. For them it would impossible to research what is worth a visit in thousands of cities and regions across the planet. The community decides what is relevant, there is no influence from our side. And it is very exciting to see that it works. When I travel – and I travel a lot – I always show the rankings in our apps to locals and ask them: “Is this plausible? Would you recommend these places to travelers?” and they invariably say “yes”!
      Now of course the world is a pretty big place, and we know we have way to go. But we are very proud of how far we got in the last 1.5 years. We definitely are a social travel guide (hell, we even coined the term!) – watch us get better and better!

  • http://www.itsaboutiphone.co.uk/ Jennifer smith

    The tripwolf app itself is free, including guides for nearly 50,000 destinations worldwide as far as it some what really very interesting fact. The app acts a container of more in-depth paid-for versions of guide for locations on tripwolf’s content.iPhone is upgrading its necessities by providing some finest features to its directory.

  • Angela Ricks

    Hello I don’t want to sound like critic,but i have had very bad experience with I phone.I agree that the phone has amazing features but its features turned to be pain for me. I am a student could not afford the huge bill that my service provider gave me.It was important for me be connected to internet, my I phone turned out to be a curse !

  • http://www.davarlaw.com Elevator Injury Attorney

    Thanks for providing interesting guide. Awesome writing style .Creative mind!

  • http://www.argophilia.com/news/once-a-boy-cried-tripwolf-softly/2427/ Once A Boy Cried Tripwolf - Softly

    […] for destinations where Tripwolf provides more detailed information.  Thanks to our friends at TechCrunch, here is a list of the apps […]

  • http://blog.sfx-resorts.com/recent-travel-posts/iphone-apps-hit-the-road/ iPhone Apps Hit The Road | The Lounge | SFX Preferred Resorts

    […] • travel info on 50,000 cities, countries and regions worldwide • more than 550,000 geocoded Points of Interest worldwide • professional content from Marco Polo and Footprint travel guides • constant updates and improvements by the tripwolf community • download and offline use of travel guides (no data roaming costs!) • user locating to show points of interests in the vicinity – even in offline mode • photo uploads and user reviews (can be written offline as well) • available in 5 languages (English, German, French, Spanish and Italian)vel guide, is one such app that has caught our attention. Click here to read more… […]

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